Marketers Take Flight

Introducing my new podcast series: [Branded] How to Build & Manage Your AEC Firm’s Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset.

[Branded] Episode 1 - What is an Online Brand and Why Does it Matter for AEC Firms?

Ever wonder what sets your AEC firm apart in the crowded digital space? Struggle to articulate your unique brand value to potential clients and employees? It's time to understand the power of online branding! This episode illuminates the significance of a robust online brand that encompasses your website, social media handles, and online content. You'll learn the art of presenting your firm's unique expertise and stand out from your competitors.

This [Branded] Series is made possible by OpenAsset, the industry-leading digital asset management solution for AEC firms. To learn more about OpenAsset, visit marketerstakeflight.com/openasset.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In this 🔥 special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss the value of marketing careers in the AEC industry and how automation can enhance work quality. Tune in now and surge ahead! 🎙️💡🚀

Join me and Elisha as we dive into the fascinating world of AI, exploring how it can refresh your content and extract key points for cover letters and executive summaries. Discover insider tips to save time and focus on the creative aspects of your proposals. Plus, find out why finding a firm that values marketing is crucial in the AEC industry. Don't miss out on this enlightening episode! 🤖💼📈

Get all of the resources I mention in the episode here: https://www.marketerstakeflight.com/122 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Looking for an advantage in your next proposal effort?  Have you thought of accessibility in your documents?  It could just be the tipping point with your next win. This important step is often overlooked and is becoming increasingly important in today’s world.  It’s not something to ignore.  

Today on the show, I’m talking to Dax Castro, a  partner at Chax Training & Consulting and we are unraveling accessibility. If you aren’t sure about the hierarchy in headings or alt text on your photos, you’ll want to tune in to hear how to make your proposal more user-friendly.   Listen in and learn how you can save yourself time by starting this process now.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Is your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it.  

Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she’s going to tell us a little more about this powerful emerging trend. This isn’t just affecting the AEC industry; this is going to affect everything in the very near future. So, what should we know about it?

Kristin’s passion for technology and AI shines as she talks to us about how using these new technologies and innovations can help marketers strategize and transform the AEC industry.  From simple proposal searches to removal of a cone from an image, AI is here to stay and it’s time we embrace it and stay competitive in the marketplace.

Learn more about Kristin and get the links to the tools she mentions on the show notes page here >> https://www.marketerstakeflight.com/120

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Can you believe we're already halfway through the year? It's time to reassess your performance goals and ensure you're on the right track! Join me in this bonus episode replay as I walk you through four simple steps that will help you achieve your goals in the remaining months of the year. By the end of our time together, you'll have a renewed sense of motivation and a clear roadmap to make the rest of this year a success.

Access the show notes page here: https://www.marketerstakeflight.com/9 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

📸🎥 Join me as I chat with Ely Hemness from the Unfound Door Creative Agency about the 🔥 powerful role visual storytelling can play in the architecture, engineering, and construction (AEC) industry! Together, we'll explore how captivating photography and videography can elevate your firm's brand and attract your dream clients. ✨💼

Imagine capturing the essence of your projects and conveying the emotions, collaboration, and technical aspects through stunning visuals. Ely and I discuss how to align your images with your messages, create authentic content, and even leverage your team's talents and smartphone capabilities. Plus, we share cost-effective strategies to integrate visual storytelling into your marketing efforts. 💡💪💰

Don't miss this episode packed with valuable tips and strategies to take your AEC marketing to new heights. Learn how to harness the power of visual storytelling to evoke emotions, showcase your work, and make a lasting impact on your audience. 🚀🎯 Join Ely and me on this journey to unlocking the potential of visual content and watch your firm attract the clients you've always dreamed of! 💼💫🎉

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Explore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page. 

I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage these features effectively. From scheduled posts and page notifications to clickable links and showcase pages, I share actionable strategies to enhance audience engagement and expand your brand's reach on LinkedIn. The episode concludes with a reminder to adapt, innovate, and connect with your target audience using LinkedIn's powerful tools and features.

Once you listen, share your favorite new feature on the show notes: https://www.marketerstakeflight.com/118

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Welcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai.  They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm’s growth and employee development.   

In the previous episode, we talked about why and how they structured their marketing departments. However, in this episode, we are diving into their departments' inner workings and how they are perceived by their coworkers, teaming partners, and clients. We chat about the efficient use of time, effective communication, and streamlined workflows to get the job done effectively and efficiently.  Listen in to hear the different perspectives on how different-sized firms create effective marketing departments.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

As we all know, AEC marketing departments are under pressure to do more with less. Budgets are tight, resources are limited, and yet, the expectations remain high. So, how can you maximize your marketing department resources and achieve more with less?

In this episode, I'll be sharing with you the three key areas to focus on purpose, people, and process. By focusing on these three areas, you can ensure that your marketing department is more productive, less stressed, and able to scale faster.

I’ll dive into each of these areas and provide actionable tips and strategies to help you implement these systems in your own marketing department. I’ll cover everything from developing a growth plan to defining roles and responsibilities, clarifying decision-making authority, managing workloads, and using analytics to track workload and results.

By the end of this episode, you'll have a clear understanding of how to maximize your marketing department resources and achieve more with less. So, if you're an in-house marketer at an AEC firm, or you're just interested in improving your marketing department's productivity, this episode is for you!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

🎙️ In this bonus episode, I challenge you to gain clarity and build confidence by taking action for that next initiative or project you're working on. Get ready to:

🔹 Stop overthinking and start doing
🔹 Understand that research and planning alone won't provide the insight you need
🔹 Learn from my personal experience in real estate investing
🔹 Discover the power of taking that first active step
🔹 Embrace the discomfort and gain valuable insights and feedback
🔹 Hear how my husband and I found success by taking action
🔹 Realize the importance of being in the game to reap the rewards
🔹 Get excited for more bite-sized mindset episodes throughout the summer

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.