Marketers Take Flight

Raising a 13-year-old daughter can teach you a lot about influence and leadership. On this episode of the Marketer's Take Flight podcast, I have on guest, Skot Waldron.  He’s an internal communication strategist with GiANT. We are discussing the concept of personal brand, and reputation, and how to interact and communicate internally at home and within firms.

 Skot emphasizes the importance of being intentional in our communication and interactions with internal and external clients and our families and friends. Tune in to learn more about your personal brand and how it can help build your influence!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

We all know that many of today’s marketers are overworked and just don’t have time for additional writing projects.  If you are finding your firm overtaxed in this department, it might be time to look into hiring a freelance writer.

Today, I have on guest Ashley Cisneros Mejia, the founder of Talk Freelance to Me, and she explains the various ways to find suitable freelance writers, such as through referrals, industry associations, LinkedIn, Facebook groups, and Twitter. She also elaborates on how freelance writers can provide a variety of services such as email drip campaigns, proposals, social media campaigns, ghostwriting, market research, competitor analysis, and more. This episode is the perfect resource for AEC marketers looking to outsource tasks and projects during their busy seasons.

Here are some highlights:

• What do freelance writers do? 5:47
• Finding, hiring, and working with a freelance writer: 7:06
• What to expect when hiring a freelance writer: 11:44
• Evaluate freelancer for a good fit: 19:26
• More about Talk Freelance to Me: 23:37

 Get more information here >> https://www.marketerstakeflight.com/104

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Are you tired of feeling overwhelmed with your marketing efforts? Look no further! In this episode, I’ve got you covered with the essential marketing tech stack elements for your AEC marketing department.

From a customer relationship management (CRM) system to a content management system, I explore the must-have tools that can help you personalize your communication with clients and optimize your campaigns for better results. I also dive into how marketing automation and email marketing can save you time and resources while providing personalized communication to your contacts.

But that's not all! I discuss the importance of social media management, analytics tools, and SEO tools as well as three bonus tools to take your marketing and content creation efforts to the next level. And of course, I provide expert insights and tips on choosing the right tech stack for your department and how to overcome potential challenges.

And, if you want to get all of these in one place with links to each recommendation, download my free Marketer’s Tool Kit. You can get that over on the show notes page at marketerstakeflight.com/103. 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In this episode of the Marketers Take Flight podcast, I explore the use of ChatGPT, a cutting-edge language model that can help AEC marketers speed up their content creation efforts. I discuss 10 different ways to use ChatGPT to help with content creation, including generating thought leadership content, writing social media posts and captions, developing content for landing pages and website pages, and creating personalized email messages. Additionally, I share five ways to use ChatGPT for proposals, such as generating bio summaries and writing technical descriptions.

Listeners can download a free guide that includes the 10 different ways to use ChatGPT by visiting marketerstakeflight.com/102.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Many AEC marketers are also responsible for some or most of the firms’ proposals AND for producing great marketing content. The biggest struggle I hear from marketers is that they don’t have enough time and don’t have enough content from their subject matter experts. 

Well, my friend, in this week’s podcast I am going to give you a way to solve both of these problems. And, that’s with Proposal Content Repurposing! In fact, I am going to walk you through three different ways you can turn proposal content into marketing content!

By utilizing your technical expertise, project team, and organization structure, ideas from the RFP can be used to create infographics, flowcharts, animations, and other multimedia content. All of these strategies can help you to create inspiring, interesting, and educational content that is sure to capture the attention of your targeted audience.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

I’m celebrating 100 episodes on my podcast! 🥳️

And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. 

This show is my love letter to you, and I’m so grateful for your thoughts, your support, and your insight on the episodes that made the biggest difference in your work and career. 

Thank you for being part of my world and allowing me to be part of yours. 

Cheers to the next 100! 🥂

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

If you’re subscribed to the Marketers Take Flight podcast show, then you know I’ve been talking about content marketing a lot lately. That’s because I believe content marketing is the best way for AEC firms to showcase their expertise, differentiate their firm from competitors, and compete directly with larger firms. 

 And, a big component of content marketing is, well, content! You need to create content that attracts your ideal client. We talked all about your ideal client in last week’s episode. So, at this point, you know who you are creating content for but you may be wondering what type of content, specifically digital or online content, will work best. 

 That’s exactly what I am going to cover in this episode. I am going to walk you through different content types along with the pros and cons for each. My hope is that this will give you some direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In today's noisy marketplace, it is more important than ever to stand out from the competition. How can one stand out in a highly competitive, constantly changing market? Many AEC firms have clients made up of multiple decision-makers, but by focusing on one ideal client, you can create more targeted and effective content marketing strategies.

I’m sharing with you the power of clarity today.  By narrowing your focus, you can better understand your client and create content that addresses their specific needs. These fundamental strategies are some that I’ve adapted over the years in marketing to help create laser-focused content marketing campaigns anytime. Listen in and download the worksheet to help you define your ideal client and start creating your next marketing strategy.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

New marketing trends may be fun and exciting, but do they align with your firm’s growth goals? Is there a way to avoid the "shiny-object syndrome" when it comes to your marketing?  Well, friend, there is.  By utilizing your firm's own documentation and leaders, you can create a successful content marketing plan.

Today, I'm offering tips on how to find and refine your marketing efforts within your firm's own growth plan.  By understanding where your firm's goals are, you'll be a whiz at putting together the content you need to grow.  But what if they don’t have a plan?  I have a solution for that as well.  Listen in as we align your marketing with your firm's goals.

Here are some highlights:

• Identifying your firm’s strategic growth goals: 2:46
• Where can you find these goals: 4:49
• What if your firm has no strategic growth goals: 6:53

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Have you ever considered paid ads to amplify or accelerate your content marketing?  Today, I have on Lindsay Young, Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands. 

Lindsay discusses some of the benefits of LinkedIn advertising, particularly over some of the other social media platforms.  She walks us though a few examples of how she’s built some LinkedIn campaigns for her own clients and some steps to help you get started. We discuss sponsored posts, how best to test those as well as creating general brand awareness through specifically targeting a specific audience, a specific area, and more.  

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.