Have you ever considered paid ads to amplify or accelerate your content marketing?  Today, I have on Lindsay Young, Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands. 

Lindsay discusses some of the benefits of LinkedIn advertising, particularly over some of the other social media platforms.  She walks us though a few examples of how she’s built some LinkedIn campaigns for her own clients and some steps to help you get started. We discuss sponsored posts, how best to test those as well as creating general brand awareness through specifically targeting a specific audience, a specific area, and more.  

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.