One of the biggest mistakes architects make is trying to be everything to everyone. The result? Blending in, competing on price, and struggling to attract the right clients. The truth is—clarity creates opportunity. And that’s where finding your niche comes in.

In this episode of The SILL TALKS PODCAST, we break down the art (and science) of discovering your niche as an architect. A niche doesn’t limit you—it sharpens your identity, positions you as the go-to expert, and makes clients come looking for you.

Here’s what we’ll cover:

• Why niching matters: How it drives visibility, trust, and profitability.
• Common myths: Why choosing a niche doesn’t “box you in.”
• Steps to clarity: Practical ways to identify the projects, clients, and markets that align with your strengths.
• Positioning power: How to communicate your niche so the right clients instantly recognize your value.
• Examples that inspire: Stories of architects who grew faster by going narrow instead of broad.

By the end of this episode, you’ll have a framework for defining and owning your space in the market—so you can stop chasing projects and start attracting them.

✨ Remember: architects who niche, win.

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