Content first, early adopter, personalized, business amplifier... these are quick bits that I took away during my conversation with Matt Peterson. Matt is the head of publisher audience development for Outbrain. Ever heard of it? Probably have, because it's the company that suggests articles to you when you are reading CNN, ESPN, Fox News and many more sites, actually 80% of the world's most premium publications if you are counting. Matt helped to grow a content company that was ultimately bought by Outbrain and Matt's been there ever since. And even before his early stage company he was in content with a company called Vertical Acuity... literally, Matt has been helping get content seen by the right people before many companies even put dimes into their blog! He understands the power of content for your clients and for your future clients and he is helping companies ensure they get their content noticed... and that it delivers the ROI they all want! Content is king, it can help build a unique brand and Matt's here to help us use technology to accomplish this.