Summary: In this episode, Adam and Steve discuss the importance of email marketing as an underrated marketing resource. They highlight the benefits of having a healthy email list, including control over communication, building relationships, and creating opportunities for repeat customers. They emphasize the value of consistent and valuable content in emails and the impact it can have on the success of a business. They also mention the additional resources and services available through Scale to Sell to help business owners scale and exit their businesses.   Chapters 00:00 Introduction and Mission of Scale to Sell 04:27 The Importance of an Active Email List 09:41 Creating Opportunities for Repeat Customers   Takeaways

• Email marketing is an underrated marketing resource that can have a significant impact on business growth.
• Having a healthy email list allows for control over communication and reduces reliance on social media algorithms.
• Consistently providing valuable content in emails helps build relationships with customers and keeps businesses top of mind.
• Email marketing creates opportunities for repeat customers and increases the likelihood of referrals.
• Scale to Sell offers additional resources and services to help business owners scale and exit their businesses.

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