What does it take to build a thriving business that runs like a well-oiled machine without losing sight of your people?
In this success story, we hear how one entrepreneur turned a one-man lawn care startup into a multi-location operation built on faith, family, and smart systems.
In this episode, Steve Burton sits down with Craig Zeigler, founder of Agronomic Lawn Management (ALM), a Virginia-based business that has grown steadily for more than 25 years by focusing on leadership, education, and trust.
Steve and Craig discuss:
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How a golf course setback sparked a new business idea
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The early grind, from flyers to long days and "working scared"
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Investing in growth and mentorship through strategic consulting
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How structure, process, and people fuel scalability
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Building culture, faith, and financial wisdom into the workplace
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Letting go of control and empowering your team to lead
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And more!
Resources:
Connect with Our Team:
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Website: Scale to Sell
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[email protected]
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LinkedIn: Scale to Sell
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Facebook: Scale to Sell
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YouTube: Scale to Sell
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Instagram: Scale to Sell
Connect with Adam Burton and Steve Burton:
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LinkedIn: Adam Burton
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LinkedIn: Steve Burton
Connect with Craig Zeigler:
About Our Guest:
Craig Zeigler is the founder and president of Agronomic Lawn Management (ALM), a leading lawn care company serving Southeastern Virginia for more than 25 years. With a background in turfgrass management and a business built on faith, education, and trust, Craig has grown ALM from a one-man operation to a multi-location success story. His philosophy, "We grow, we don't mow," reflects his passion for excellence, client service, and developing people who take ownership of their work.