Digital marketing can create a huge boon in business for real estate agents, but most realtors don’t know how to use it correctly. They obsess and overanalyze the algorithms. Or maybe they’re randomly posting, hoping it brings them leads or sales activity.

The truth is producing quality content is the key to social media, along with being yourself and putting yourself out there. And if you aren’t leveraging this tool in your business, you’re missing out on an enormous--and free!--component of your marketing strategy. When done right, social media can bring you referrals nationwide.

In this episode of The Art of Agency, Austin St. Jean, co-founder of the full-service marketing agency Dippidi, is with Jonathan and Mallory to talk about overcoming the overwhelm of social media, why you need to shift your mindset around it, and how to find your tribe online.

Don’t miss Austin’s tips for establishing your brand without spending a ton of money.

In this episode, you will hear:

• Why misusing social media is one of the biggest mistakes people are making in digital marketing, and how you can take to get better at using it
• Focusing on one social media platform at first can help you get more comfortable with what works before optimizing content for other platforms
• The reason Austin you shouldn’t look at social media as a sales funnel and the social media medium he’d choose if he were a realtor
• The method he uses to design marketing strategies for realtors and why it comes down to what the agents are willing to do
• Why consistency and branding are the keys to digital marketing success
• The value of being involved in your own marketing and why working with a marketing agency is a partnership
• Why being authentic with your followers allows them to get to know you
• Shifting your mindset when it comes to social media can make you more relatable and add value
• Three things realtors are doing wrong in digital marketing and why extremes can alienate potential clients
• Becoming a trendsetter versus a trend follower
• Where you should invest your marketing dollars

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/aoa/008 to download it.

Supporting Resources:

Dippidi website - dippidi.com

Dippidi YouTube - www.youtube.com/channel/UCu0cTtcr2vJfSH1QsjGLr1w

Find Austin on Facebook - www.facebook.com/astjeann

Austin’s Instagram - www.instagram.com/austinstjean

Connect with Austin on LinkedIn www.linkedin.com/in/austin-st-jean-79468bb3

Email Austin - [email protected]

Website - www.streamlined.properties

YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos

Instagram - www.instagram.com/trustgreene

Instagram - www.instagram.com/streamlinedproperties

TikTok - www.tiktok.com/@trustgreene

Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp

Bigger Pockets - www.biggerpockets.com/users/TrustGreene

Facebook - www.facebook.com/streamlinedproperties/

Email - [email protected]  

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.