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In this episode of the Results-Based Marketing Podcast, Simon dives into the art and science of cold email marketing, a game-changing strategy for boosting top-line revenue in B2B businesses. He emphasizes the importance of using cold email to connect with potential clients and shares insights from his own agency's experience. Listeners will learn why cold email is a cost-effective alternative to traditional advertising and how it can complement an overall marketing strategy. Simon also encourages businesses to evaluate digital marketing agencies based on their own practices, providing a valuable perspective for those seeking effective marketing solutions.

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Timestamps:

00:00:00 - Introduction

00:01:07 - The Importance of Trust and Credibility

00:02:29 - Omnipresence and Retargeting Strategies

00:03:11 - Cold Email Hacks and Tools

00:04:05 - Protecting Your Main Domain

00:05:09 - Email Seasoning Process

00:06:01 - Crafting Effective Subject Lines