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In this episode of the Results-Based Marketing Podcast, host Simeon Cryer emphasizes the critical importance of lead follow-up in business. He cites a staggering statistic from Grant Cardone, revealing that 45% of businesses fail to make even a single call to leads, which can severely hinder growth. Simon shares effective strategies for leveraging intelligent automation to enhance lead response times and reduce staff costs. He highlights a case study where one client saved $170,000 by implementing automated follow-ups, including emails, text messages, and forced voicemails.

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Timestamps:

00:00:00 - Introduction

00:00:21 - Immediate Follow-Up Strategy

00:00:43 - Welcome to the Podcast

00:01:13 - Importance of Automation

00:01:45 - Lead Nurture and Paid Advertising

00:02:06 - The Cost of Not Following Up

00:02:38 - Automating the Follow-Up Process

00:02:59 - Statistics on Lead Conversion

00:03:31 - High Tech, High Touch Automation

00:04:02 - Crafting Human-Like Text Messages

00:05:04 - Forced Voicemails Explained