When I speak to my clients, many of them THINK they understand what drives their prospects to buy their products and services.

But when we drill into the detail they often realise they don’t know their prospects as well as they thought they did. That’s because they’ve followed a misguided approach to creating their ideal client avatar.

Sadly, even the most talented and marketing-savvy entrepreneurs are guilty of this mistake.

The end result?

Watered-down messaging that resonates with nobody.

And lack-lustre sales that leave them confused and frustrated about why no one’s falling all over themselves to buy their products and services.

In this episode I go deep into your ideal client avatar to help you discover your own ideal client, and craft messages that leave them gagging to buy from you.