In this week’s episode I speak to social media and content expert, Jennifer Kolbuc, about how she helps her clients scale their accounts to tens of thousands of followers...without dodgy hacks or paid traffic.

She walks us through her favourite strategies to help boost engagement and create an on-brand online presence without wasting hours in front of the camera. And without agonising over what to post about each day.

Join us as we dive into what’s working right now on social media and how you can build a stress-free content plan to grow your online business.

Not sure how to inject some much-needed scarcity and urgency into your sales copy without sounding like a snake oil scam artist?

Keeping your integrity intact while maximising your sales conversions requires a fine balancing act. Sadly, many online business owners tip the sleaze scales when they launch their programmes.

Join me, as I walk you through some of the biggest mistakes online coaches make when deploying scarcity and urgency in their sales campaigns. And how to make more sales the right way.

Want the secret to ‘A-Pile’ emails your subscribers can’t wait to savour with their mid-morning cuppa?

Nowadays, most email marketers vomit out copy that’s so blah, the only way it’s headed is the e-bin.

But what can you do to boost the chances of your emails getting opened and devoured? Luckily, there are several techniques you can adopt right away to help your emails stand out.

In this week’s episode I share four simple strategies that sky-rocket your open, click and engagement rates, and elevate your emails to the same inbox status as your subscriber’s mum.

Today’s episode is all about how to leverage ads “disguised” as high-value content to lower your ad costs and boost your conversion rates.

I’m joined, this week, by an extra special guest - Rachel Mazza. Rachel is one of my amazing copy mentors inside Copy Chief.

She’s a direct response copywriter with over a decade of in the trenches copywriting experience. She specialises in writing advertorial copy that warms up cold leads and primes prospects so they’re ready to buy as soon as they hit your sales page.

She also coaches business owners and copywriters to leverage the power of advertorials so they can increase their conversions and lower their ad spend.

Join me as I walk you through 4 simple email strategies you can implement in your coaching or info-product business that boost your sales and revenue numbers without requiring you to find a single new lead.

AND which help enhance your clients’ success rates and allow you to build long-term relationships with a flock of euphoric customers.

In this episode, I walk you through why storytelling isn’t just a fluffy marketing concept - it’s rooted in ACTUAL neuroscientific evidence.

You’ll discover 3 of the 9 key story types that let you build longer-lasting relationships with your clients AND make more sales...without hammering them over the head with obnoxious promos or boring ‘hard teaching’ content that most prospects would rather ignore.

In this episode, join me and my special guest, Jody Robertson - a retired military pilot turned direct response copywriter who uses her own Primal Persuasion system to create high-converting marketing funnels for ambitious entrepreneurs.

We dive into how you can transform your leaky funnel into an upsell machine, and how to go 10 miles deep with your avatar so you really understand what drives them to buy.

In this episode, I’m joined by special guest, Claudia Cesarotti - a 30 year pet industry veteran turned direct response copywriter.

She shares her valuable entrepreneurial insights as a successful pet business owner as well as her thoughts on why the pet industry is starved of great marketing...and what other local businesses can learn from their experiences.

When I speak to my clients, many of them THINK they understand what drives their prospects to buy their products and services.

But when we drill into the detail they often realise they don’t know their prospects as well as they thought they did. That’s because they’ve followed a misguided approach to creating their ideal client avatar.

Sadly, even the most talented and marketing-savvy entrepreneurs are guilty of this mistake.

The end result?

Watered-down messaging that resonates with nobody.

And lack-lustre sales that leave them confused and frustrated about why no one’s falling all over themselves to buy their products and services.

In this episode I go deep into your ideal client avatar to help you discover your own ideal client, and craft messages that leave them gagging to buy from you.

My clients often tell me their subscribers never read their emails. And that making sales through their email list is practically IMPOSSIBLE.

In a way, they’re right. SOME email marketing would be better off dead. SOME emails are destined for the spam folder even before the writer’s hit send.

That’s because most email marketing is badly written, badly thought-out and sorely lacking in anything of value to the readers it’s trying to attract.

The good news is, it doesn’t have to be this way.

In fact, stats show email marketing is 12 times more effective at generating consistent sales than social media. It’s why I’m excited to share my inside tips on how you can up your email marketing game, even if you’re not great at writing and you’ve failed in the past to make sales through email.