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014 - This “Pseudo-Content Strategy” sizzles up cold leads, boosts your sales and lowers your ad costs
Today’s episode is all about how to leverage ads “disguised” as high-value content to lower your ad costs and boost your conversion rates.
I’m joined, this week, by an extra special guest - Rachel Mazza. Rachel is one of my amazing copy mentors inside Copy Chief.
She’s a direct response copywriter with over a decade of in the trenches copywriting experience. She specialises in writing advertorial copy that warms up cold leads and primes prospects so they’re ready to buy as soon as they hit your sales page.
She also coaches business owners and copywriters to leverage the power of advertorials so they can increase their conversions and lower their ad spend.
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By Anna IvesonToday’s episode is all about how to leverage ads “disguised” as high-value content to lower your ad costs and boost your conversion rates.
I’m joined, this week, by an extra special guest - Rachel Mazza. Rachel is one of my amazing copy mentors inside Copy Chief.
She’s a direct response copywriter with over a decade of in the trenches copywriting experience. She specialises in writing advertorial copy that warms up cold leads and primes prospects so they’re ready to buy as soon as they hit your sales page.
She also coaches business owners and copywriters to leverage the power of advertorials so they can increase their conversions and lower their ad spend.