Today I'm not talking about niching, I'm talking about specificity and how it's one of the two main strategies to making sales in your service-based business.

So those strategies are:
1) being specific
2) building a personal brand

Both play important parts in your marketing, but I'm sharing a recent experience from my own business of how specificity led to faster AND easier sales.

00:00 Two main ways to make sales
02:11 The power of specificity: example from my own business
03:03 Personal branding vs. specificity
03:34 How lack of specificity makes my membership sales slower
06:59 Lessons learned

Thanks for listening!

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