Maintaining a sense of professionalism should be a core concept for realtors, but most of them get it wrong. They follow pushy sales tactics, ignore the pleasantries of conversation, and don’t take the time to understand the business.

Authenticity is another area where real estate agents fall short--especially when it comes to social media. Real estate is a relationship-based business; if you can conquer that idea, your relationships will eventually land you the business you want.

In this episode of The Art of Agency, Jonathan and Mallory interview Kenyon Hunter, a thought leader, entrepreneur coach, and motivational speaker. He’s also the CEO of Evolution Ave Group, which is brokered by eXp Realty. Kenyon is a master at networking on social media and has built a lot of his business on the Instagram platform.

You won’t want to miss Kenyon’s social media tips, why authenticity matters, and why pushiness doesn’t sell homes.

In this episode, you will hear:

• Kenyon’s experience with social media and how he transitioned that into his real estate career
• The benefits of displaying authenticity online and how to get out of the “crowded room” on social media to build your brand
• Why he prefers Instagram over other platforms
• Social media is a form of networking and a good icebreaker
• Who you are on Instagram is who you should be in person
• How networking with other professionals can lead to referrals
• Pushiness won’t talk clients into buying a home with you
• Clients don’t want to be sold to
• What’s wrong in real estate in general right now
• The one piece of advice Kenyon would give to new real estate agents

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/aoa/009 to download it.

Supporting Resources:

Kenyon Hunter’s Website - www.kenyonhunter.com

Find Kenyon on YouTube - youtube.com/@kenyonhunter007

Kenyon’s Facebook - www.facebook.com/therealestateagent007

Kenyon Hunter on Instagram - www.instagram.com/realestateagent007

Connect with Kenyon on LinkedIn - www.linkedin.com/in/kenyonhunter

Kenyon’s Twitter - https://twitter.com/kenyonhunter1

Find Kenyon on TikTok - TikTok - www.tiktok.com/iamkhunter007

Website - www.streamlined.properties

YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos

Instagram - www.instagram.com/trustgreene

Instagram - www.instagram.com/streamlinedproperties

TikTok - www.tiktok.com/@trustgreene

Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp

Bigger Pockets - www.biggerpockets.com/users/TrustGreene

Facebook - www.facebook.com/streamlinedproperties/

Email - info@streamlined.properties  

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.