Join Deb Reuben, CEO and Founder of TomorrowZone®, and Jennica Burgh, TomorrowZone's Director of Operations, for an engaging conversation that peels back the layers of digital transformation. In this dynamic episode, Deb shares her journey from the trenches of digital innovation in the early 2000s to leading transformative initiatives today. She recounts the highs and lows, revealing the often-overlooked human side of digital change. Discover the common challenges faced by companies embarking on digital transformation journeys and how these initiatives can magnify existing dysfunction within organizations. Explore the pivotal role of leadership in guiding successful digital transformations and gain actionable insights into how to navigate these complex endeavors. Deborah "Deb" Reuben, CLFP, DES, CEO and Founder of TomorrowZone, leads a visionary technology strategy consultancy driving fresh ideas and collaborative ventures to shape the future of business. With over two decades of finance and software innovation experience, Deb champions a radical perspective on digital transformation, emphasizing a focus on people over technology. She empowers industry leaders like PNC and Wells Fargo, blending corporate strategy with entrepreneurial flair to achieve marketplace success. Deb's accolades include the CLFP Foundation Cindy Spurdle Award of Excellence, the ELFA Michael J. Fleming Distinguished Service Award, and recognition as one of Monitor Magazine's 50 Most Powerful Women Leaders in Equipment Finance, as well as an Industry Disruptor Icon. For more information visit tomorrowozone.io