We’ve all heard the news. We’ve either seen the live from the head of Instagram himself or we’ve seen the chopped-up bits of information shared by Instagram gurus claiming that Instagram is no longer a photo-sharing app. Let’s stop there. Before you freak out and start trying to convert ALL of your photo content into video content… let’s think strategically. In this episode, I talk about who your ideal customer is and what they truly want from you, how following trends can lead to watered-down content, and more.

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