You spent hours building something you're genuinely proud of and then you release it into the world, expecting your audience to eat it up. Instead? Crickets.

Before you decide to burn the whole thing down and convince yourself no one wants what you're selling, pause. The problem probably isn't your offer. It's how you marketed it.

In this episode, I'm breaking down the five questions you need to ask before you throw your offer in the trash, plus what to do when the real issue is visibility, messaging, or positioning, not the actual thing you built.

EPISODE HIGHLIGHTS

→ The difference between announcing your offer and actually marketing it

→ What to track when people engage but don't buy, and how to spot whether it's a messaging issue or a visibility problem

→ Why confused people don't convert, and how corporate buzzwords are killing your sales

→ Why consumers need a minimum of seven brand interactions before they'll buy, and what that means for your content strategy

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

—

LINKS

→ My 3-tiered offer suite

→ Google Insights: The clock is ticking: 3 urgent actions to capture ready-to-buy holiday shoppers

→ Google Insights: Holiday shopping: Unlocking the modern consumer’s new value equation

Did you hire a web designer, a copywriter, a social media manager, maybe even the whole damn Avengers lineup this year...and still didn't see the ROI you were hoping for? Before you blame the marketing or start panic-hiring for round two, let's talk about what might actually be going on.

Because sometimes it's not that the marketing was bad. Sometimes your brand just wasn't ready for the marketing to work yet.

In this episode, I'm breaking down the three biggest reasons your marketing flopped, what's actually working right now in Q4, and the questions you need to ask yourself before you hire anyone else to "fix" your marketing in 2026.

EPISODE HIGHLIGHTS

→ The brand trust gap and why people are doing way more research before they buy from you than they were even a year ago

→ The difference between testing your marketing and just posting the same thing over and over, expecting different results

→ What's happening in your audience's brain right now and how to adjust your messaging so it actually lands during Q4

→ The three questions you need to ask before hiring your next marketing person

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

—

LINKS

→ The Groundwork - 1:1 Brand Strategy Intensive

→ Google Insights: The clock is ticking: 3 urgent actions to capture ready-to-buy holiday shoppers

→ Google Insights: Holiday shopping: Unlocking the modern consumer’s new value equation

Everyone out there will tell you a different reason why your content isn't working. It's the algorithm. It's your hook. It's your editing. It's you because you're just boring!

But here’s my way of seeing it... Your content could be great, and you could still be leaving money on the table if you're only speaking to one type of buyer.

In this episode, I'm breaking down the four buyer types, the psychology behind why people buy (or don't), and how to create content that actually connects with all of them.

EPISODE HIGHLIGHTS

→ The four buyer types (driver, analytical, emotional, expressive) and the specific content formats each one craves before they'll ever buy from you

→ How to stop creating content based on what you would want to hear and start speaking to the people who are actually ready to pay you

→ Why rotating content types across your feed is the key to turning passive scrollers into confident buyers

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday! Interest

—

LINKS

→ Now accepting applications for The Framework! (Ongoing Strategy Consulting)

Strategic content doesn't have to mean you're glued to your phone 24/7 or morphing into a full-time content creator. You just need a system that works, one that lets you show up consistently without burning out or second-guessing every post.

In this episode, I'm breaking down the exact three-step framework I use for myself and my clients to create strategic, brand-led content that actually connects with your audience.

We're talking about how to pick a monthly theme, narrow it down to three core ideas, and then adapt those ideas into multiple content formats so you're never staring at a blank screen wondering what the hell to post.

EPISODE HIGHLIGHTS

→ Why three core content ideas are all you need for an entire month

→ How to turn one idea into multiple content formats so you're reaching different types of buyers

→ Why repeating your core message isn't boring

→ Real examples from my own Instagram showing how I've repurposed the same topics, captions, and ideas for years while still keeping things fresh and relevant

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday! Interest

I love comparing fitness to marketing because the parallels are damn near identical. You can't expect abs after a few crunches, and you sure as hell can't expect dream clients to come banging down your door after one well-crafted post.

Building brand momentum works exactly like building muscle. The results you're craving won't come from sprints but from showing up, week after week, with a foundation that actually supports the life (and business) you're trying to build.

EPISODE HIGHLIGHTS

→ The rule I made to myself 150 weeks ago that kept my workout streak going and how you can apply this same principle to your content strategy

→ What "maintenance mode" actually looks like once you've done the heavy lifting

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday! Interest

—

Mentioned in this episode:

→ The Groundwork - 1:1 Brand Strategy Intensive

People love to say, "just set better boundaries" when you're dealing with problem clients. But what if I told you those problem clients might actually be your brand's fault?

Because no client thinks they're a problem client. They assume they're the perfect fit based on how you presented yourself. And if your messaging is fuzzy, they're filling in the blanks with their own assumptions, which rarely works in your favor.

In this episode, I'm breaking down why being booked out doesn't mean anything if every client on your roster has you fantasizing about a career change, and what you need to shift in your brand to start attracting clients who light you the hell up instead of draining you dry.

EPISODE HIGHLIGHTS

→ Reactive vs. proactive brands

→ The messaging audit you need to do right now

→ How showing your values and process in your content does the heavy lifting of pre-qualifying clients for you

→ Why being booked out with the wrong clients just means you're burnt out

→ The difference between setting boundaries with best-fit clients vs. bad-fit clients

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

Let me guess. You've got client wins sitting in your camera roll, testimonials saved in a folder somewhere, and screenshots of DMs that made you tear up a little… but you haven't shared any of them because you don't want to seem "braggy."

That mindset is costing you clients!

Social proof isn't just a nice-to-have. It's literally how the human brain shortcuts decision-making. Your dream clients are out there right now, scrolling around and silently asking, "Does this really work?" And if your content doesn't answer that with proof, they'll find someone else who does.

In this episode, I'm breaking down why hiding your wins is doing your audience a disservice, how to share proof without feeling gross about it, and exactly what types of social proof you should be rotating into your content mix.

EPISODE HIGHLIGHTS:

→ Why social proof is how humans make decisions

→ The difference between bragging and serving, and how to make your client the hero

→ Why "small" wins are still proof

→ 6 types of social proof you can start using today: testimonials, before/after story arcs, data, behind-the-scenes process, client snapshots, and more

→ How to weave proof into your content without feeling salesy or performative

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

There’s no doubt referrals feel amazing. They're proof you're good at what you do, and there's nothing quite like hearing "so and so recommended you" in your inbox. But if referrals are your only game plan for growth, you're basically outsourcing your pipeline to luck.

And that's a problem.

I hear this all the time from clients who come to me when the referrals slow down or when they realize the referrals they're getting aren't actually the clients they want to work with.

In this episode, I'm breaking down why referrals alone won't get you where you want to be, the psychology behind borrowed trust versus earned trust, and what needs to shift if you want to build a brand that attracts aligned clients, regardless of whether your name gets passed around or not.

EPISODE HIGHLIGHTS:

→ The difference between borrowed trust (referrals) and earned trust (your brand doing the work)

→ Why referrals don't filter for fit, and how that keeps you stuck with "pays the bills" clients instead of dream clients

→ The cost of invisibility: what happens when people try to Google you and find… nothing

→ How to use content and your brand as a magnet so your pipeline is always full

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

—

Mentioned in this episode:

→ The Groundwork - 1:1 Brand Strategy Intensive

I'm currently in full wedding planning mode, which means I'm hiring more service providers at once than I probably ever will again. And holy shit, the number of businesses that went from "maybe" to "hard no" because of their clunky inquiry process is honestly shocking.

These weren't visibility problems. I found these people on Instagram, loved their work, and was ready to throw my money at them. But then I'd hit roadblock after roadblock trying to actually work with them. If just trying to talk to you feels like a nightmare, what's it gonna be like to actually be your client? So let's talk about the inquiry process mistakes that are probably costing you dream clients without you even realizing it.

EPISODE HIGHLIGHTS:

→ Why asking "what's your budget?" in a blank text box is making potential clients freeze and bounce

→ The psychology behind why people translate confusion into risk

→ How to set price anchors that help leads self-select

→ Why your discovery call should be doing the heavy lifting, not your inquiry form

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

Most people will forget about your social post in literally three minutes. And honestly, that's probably a good thing!

I see way too many business owners losing their minds trying to make every single post absolutely perfect, but one social post is never going to make or break your business (as long as it's on brand and not some wild card content).

So let's talk about how to reframe the way you think about content so you can stop stressing about perfection and start using your posts for what they're actually meant to do: build trust and build your brand.

EPISODE HIGHLIGHTS:

→ Why we get caught up in post-perfection

→ The spotlight effect: you think people are noticing and caring way more than they actually do

→ How your content works as a collection of assets, not individual make-or-break moments

→ The mere exposure effect and why repetition is your frien

—

Follow me on Instagram at @pane.marketing

Subscribe to my newsletter The Content Pour-Over for your brand’s boost of content clarity every Wednesday!

—

Mentioned in this episode:

→ Podcast Episode: “When It Feels Like Everyone's Watching” from Choiceology