Hear me out when I say that Instagram acts as your dating profile for your ideal customer. It’s what people see first and from there, they make a judgment call on whether or not they want to get to know you on a deeper level.
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When used properly, Instagram will drive your ideal clients deeper into your marketing funnel (onto your email list) where you can better nurture them.
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Once on your email list, true relationship growth happens and with proper communication, trust, and authenticity, they’ll be eagerly awaiting for you to put a ring on it.

Is your Instagram currently optimized to encourage your ideal clients deeper into your marketing funnel? ⁠ Slide into my DMs and let’s schedule your Instagram audit!

We’ve all heard the news. We’ve either seen the live from the head of Instagram himself or we’ve seen the chopped-up bits of information shared by Instagram gurus claiming that Instagram is no longer a photo-sharing app. Let’s stop there. Before you freak out and start trying to convert ALL of your photo content into video content… let’s think strategically. In this episode, I talk about who your ideal customer is and what they truly want from you, how following trends can lead to watered-down content, and more.

Let's be friends on Instagram @marissapane

Want to work together? 👉 https://www.marissapane.com/work-with-marissa 

Welcome to Content Strategies in Sweatpants! The podcast for female entrepreneurs who want those at the bar conversations with your biz bestie, but let’s be real... you’d much rather be at home eating a snack than out in public looking like one.

I’m Marissa Pane, a digital marketing coach for service providers. Aka I’m committed to helping you leverage digital marketing strategies so you grow your brand online in a stress-free way.  But unlike most digital marketing professionals, I’m cutting out the bullshit and serving content to you straight. No fluff, no elusive strategies, and all the honest opinions.

Go pour yourself a drink and grab a pen because we’re about to dive into the content conversations you’ve been craving.

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Let's be friends on Instagram @marissapane

Want to work together? 👉 https://www.marissapane.com/work-with-marissa