Does your business really need to be on all the social media platforms?

Short answer: No!

Tune in to learn why not all social media platforms may be right for your business.

Have you ever wondered how to truly measure the success of each individual social media post? In this episode, we're clarifying how to create goals for each post and how to identify if these goals were achieved.

Looking for more actionable content advice? Join our Content Catalyst Membership to gain unlimited access to digital marketing resources that will help you start and scale your online business with confidence.

Content creation should be the most effortless task in your business. In this episode, we cover a few tips and strategies to help you overcome content paralysis.

Click Here to Join the Content Catalyst Membership

Are you a small business owner who struggles to motivate during the winter months? If you’re like me, winter is the hardest time to stay productive, focus, and make progress. I struggle with seasonal affective disorder, which basically means my depression increases and intensifies as the days get colder and darker.

Mental health is IMPORTANT, friend. If you struggle with seasonal depression or seasonal affective disorder as an entrepreneur, it can be detrimental for your business. In this episode, I discuss how to prepare for the shorter, darker colder months as an entrepreneur who struggles with depression. 

Facts I want to leave you with:

Please remember that if you're struggling with your mental health, you're not alone.

If you feel like your marketing sucks… here’s why it may seem that way.

Digital Marketing allows you to reach billions of people online, but unless you hyper-focus your content to specifically help your ICA, the content you create will get lost in the shuffle.

The online space allows you to reach billions of people all over the world. But when you're not zeroing in on who you really want to reach.... having access to billions of eyes will be as effective as throwing spaghetti on the wall.

Want additional help creating a custom content plan for your small business? Click here to get in touch.

Yes, I'm comparing your social media caption to a jelly donut and yes, now I'm also craving a donut. 

Each Instagram post’s first 150 characters are like the first bite of a donut; if it's not oozing with goodness or entices you with what's to come... why bother continuing. Your hook is your only opportunity to get your audience to read the REST of your jelly-filled caption.

Tune in for a few quick tips to make the most out of your caption's hook. 

Resources Mentioned in the Episode:

If you're not already familiar with my proprietary system for converting Instagram followers into clients. Let me introduce you to The WAND Method™.  The WAND Method is a four-step framework that you can implement today, to start using Instagram as a client converting machine.

The only catch is... before you can start using the WAND method you need to have your ideal customer completely mapped out.

The first step of the WAND method is to WOW your audience at first glance. But in order to do that... you need to Identify Your Ideal Customer.

Without properly identifying exactly who your business is serving, the content you create will be misguided.

All content you publish should be directly talking to your ideal customer or ICA.

If you’re unsure of who your Ideal Customer truly is, get ready because we're about to break down everything you need to know about defining who your ICA is.

More of a DIY, workbook type of gal? Click Here to access a free video and workbook that will guide you through the entire process!

Most small business owners don’t struggle to create content. They struggle to create consistent content for extended periods of time. Successful content marketing isn’t defined by a one-hit-wonder, or one piece of content going viral overnight. True success is derived from continually being your ideal customer’s go-to source for information.

It’s clear that you need to create more content, but with so many tasks on your plate, you’re in desperate need of understanding how to create more content in less time. 

Hear me when I say that I totally understand the frustration. That’s exactly why I want to share a few best practices for repurposing content. 

Being able to repurpose your anchor (long-form) content across multiple social media platforms will save you ample time and make your content creation process much easier.

RESOURCES RELATED TO THIS EPISODE:

When you boil it down, your small business is just a collection of content. Content that fosters community, connections, and clients. You need content that attracts, engages, and converts your ideal customer. Learn exactly how to start using content marketing as a small business owner in this episode of Content Strategies in Sweatpants. ⁠⠀

For more content creation tips and tricks, download your free content creation planning kit >> https://www.marissapane.com/content-creation-kit 

Hear me out when I say that Instagram acts as your dating profile for your ideal customer. It’s what people see first and from there, they make a judgment call on whether or not they want to get to know you on a deeper level.
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When used properly, Instagram will drive your ideal clients deeper into your marketing funnel (onto your email list) where you can better nurture them.
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Once on your email list, true relationship growth happens and with proper communication, trust, and authenticity, they’ll be eagerly awaiting for you to put a ring on it.

Is your Instagram currently optimized to encourage your ideal clients deeper into your marketing funnel? ⁠ Slide into my DMs and let’s schedule your Instagram audit!