Your Brand Is Showing

When your content works for your funnel, your funnel will work for your business. This is possible through strategic choices about your content creation efforts, especially when applied to building out your marketing funnel.

Tune in to learn all about how your content will work together to build a customer journey transcending from the top-of-funnel to the bottom-of-funnel.

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When you first hear the words, content creation, what comes to mind for you?

Do you think about blog posts? Podcast episodes? How about social media posts? What type of content comes to your mind?

Chances are, you're either thinking of your favorite type of content or your least favorite type of content. When you are creating content for your own business, or if you're creating content for a client, what you need to realize is that the content type you enjoy creating is what's going to be the easiest format to create content in.

Tune in to learn one of the secrets to a successful content marketing strategy.

We all love a good Canva template...but what happens when dozens of small businesses start to use these templates in the same way? You enter the sea of sameness - and this is NOT how you stand out from your competition. 

How many times have you popped onto Instagram and started to scroll through your feed just to feel like you’ve already seen half of what’s appearing? That’s because people are using the same design templates across all different industries. With little to no customization, these templates have polluted the online space. There’s nothing to differentiate Sally Jo’s Beauty Bar from Samantha’s Brow Boutique anymore and that’s where the problem lies. 

We’re so inundated with these templates that subconsciously when we see these appear in our newsfeed, we feel as if we’ve already seen the post and don’t want to devote any more mental energy to look at it - even though it’s completely different content for an entirely different company.

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This Episode Was Made Possible By:

The Free Content Creation Planning Kit
Our content creation planning kit is every small business owner's blueprint to getting started with content marketing.  Register for this free resource by visiting https://www.marissapane.com/content-creation-kit

The Content Catalyst Membership

This membership is the most strategic DIY approach to social media marketing you'll experience. You'll receive guidance and direction from a certified social media strategist each month as well receive a full month's worth of content ready for you to customize and implement. Learn more at https://www.marissapane.com/membership 

While you're delivering five-star services to your clients, you're overwhelmed managing your business and can't find the time to showcase your work on social media. Without a digital presence, you know you're missing out on potential leads, so you decide it's time to outsource!

But who do you hire?? Is a social media manager the correct choice? A virtual assistant?

At Pané Marketing, we highly recommend you invest in a social media strategist, and during this episode, you'll find out why.

Tune into this week's episode to hear:

This Episode Was Made Possible By:

The Free Content Creation Planning Kit
Our content creation planning kit is every small business owner's blueprint to getting started with content marketing.  Register for this free resource by visiting https://www.marissapane.com/content-creation-kit

The Content Catalyst Membership

This membership is the most strategic DIY approach to social media marketing you'll experience. You'll receive guidance and direction from a certified social media strategist each month as well receive a full month's worth of content ready for you to customize and implement. Learn more at https://www.marissapane.com/membership 

Posting whenever you have a good hair day or remember to log on to Instagram isn't going to produce the results you want for your business on social media. To create content that converts your followers into clients, you're going to need a strategic content plan.

In today's episode, we're going to be discussing the components of posting consistently on social as well as highlighting the importance of creating a content plan for your business.

This Episode Was Made Possible By:

The Free Content Creation Planning Kit
Our content creation planning kit is every small business owner's blueprint to getting started with content marketing. Register for this free resource by visiting https://www.marissapane.com/content-creation-kit 

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://www.sendible.com?fpr=marissapane 

The Content Catalyst Membership
The Ultimate Content Membership To Help Your Small Business Generate More Customers and More Profit While Making A Bigger Impact. Learn More: https://www.marissapane.com/membership 

To capture the essence of this episode in one sentence: Give the people what they want, when they want it or they're going to go elsewhere to find it. 

If you're running a small business and you're still in the solopreneur phase or if you just have the support of one part-time VA, creating consistent, quality content can feel borderline impossible.

In today's episode, we're tackling the question: How do you make time to create quality content that connects if you're a small marketing team of only one or two people?

STEP ONE: Establish your brand's core content topics; those of which will be the key topics discussed within your blog or podcast.
STEP TWO: Outline the three social content pillars - Educate, Engage, Convert - into your social content calendar.
STEP THREE: Pull aspects of your weekly core brand content and integrate these into educational, engagement driving, and conversion-based social posts.
STEP FOUR: Repeat the process weekly to ensure a full and complete content calendar that connects and converts your audience into clients.

Need additional content creation support? Join the content marketing membership, Content Catalyst!

While we don't know for sure what 2022 will bring to the ever-changing social media landscape, I have a few marketing predictions to get your Instagram strategy started.  

Resources Mentions:

Does your business really need to be on all the social media platforms?

Short answer: No!

Tune in to learn why not all social media platforms may be right for your business.

Have you ever wondered how to truly measure the success of each individual social media post? In this episode, we're clarifying how to create goals for each post and how to identify if these goals were achieved.

Looking for more actionable content advice? Join our Content Catalyst Membership to gain unlimited access to digital marketing resources that will help you start and scale your online business with confidence.