Your Brand Is Showing

12: 2022 Instagram Marketing Trend Predictions

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While we don't know for sure what 2022 will bring to the ever-changing social media landscape, I have a few marketing predictions to get your Instagram strategy started.  

Incoming 2022 Instagram Marketing Trends:
  •  People are looking for simple, easy-to-digest content. Keep your content educational or relatable.
  • The algorithm is going to showcase *relevant* content from others based on the accounts you're already following. So stick to your niche and don't post all willy nilly. Now is the time to stick to your strategy!
  • Instagram wants to keep you on the app - go figure - so if you're a product-based business, integrate your products into their shop features for the most exposure.
  • Keep it real - people follow you for YOU. Integrate your personality into your content and don't be afraid to share your thoughts on trending topics (even if you disagree with the norm).

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    Resources Mentions:

    • Content Creation Planning Kit
    • Content Catalyst Membership
    • Clickup (Use Code MARISSAPANE for 15% off your first year of either the Unlimited or Business Plan)
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      Your Brand Is ShowingBy Marissa Pané
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