Did you hire a web designer, a copywriter, a social media manager, maybe even the whole damn Avengers lineup this year...and still didn't see the ROI you were hoping for? Before you blame the marketing or start panic-hiring for round two, let's talk about what might actually be going on.

Because sometimes it's not that the marketing was bad. Sometimes your brand just wasn't ready for the marketing to work yet.

In this episode, I'm breaking down the three biggest reasons your marketing flopped, what's actually working right now in Q4, and the questions you need to ask yourself before you hire anyone else to "fix" your marketing in 2026.

EPISODE HIGHLIGHTS

→ The brand trust gap and why people are doing way more research before they buy from you than they were even a year ago

→ The difference between testing your marketing and just posting the same thing over and over, expecting different results

→ What's happening in your audience's brain right now and how to adjust your messaging so it actually lands during Q4

→ The three questions you need to ask before hiring your next marketing person

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Follow me on Instagram at @pane.marketing

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LINKS

→ The Groundwork - 1:1 Brand Strategy Intensive

→ Google Insights: The clock is ticking: 3 urgent actions to capture ready-to-buy holiday shoppers

→ Google Insights: Holiday shopping: Unlocking the modern consumer’s new value equation