Michele, Clare and Sarah take a close look at calls to action and how to get them right in our first episode. To get an expert opinion, Sarah interviews Brian Massey from Conversion Sciences.

Here are some resources the team mentioned during the episode:

Article by Gill Andrews on pop-ups.

Intended Consequence podcast with Brian Massey.

And here are their Toolbox recommendations:

Clare: Later for Reddit

Michele: Project management tool Monday.com

Sarah: Campaign Monitor article, 16 Tools to Help You Capture More Email Addresses on Your Website

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