We're told Instagram one of the most effective social media platforms for business but how do you actually use it effectively?

Sarah caught up with Instagram expert Jenn Herman of Jenn's Trends, to get her tips and tricks.

And here are the team's Toolbox recommendations:

Clare: How to turn off the allow notifications request in Chrome Michele: Social image sizes from Marketing Bytes Sarah: Ingramer's hashtag generator and all-hashtag.com's version.

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.

Voice of customer is all about asking your customers what they really think of your product or service, and then using that to tailor really effective marketing campaign.

Our guest this week is Mary Iannotti, who shares her insights and experiences.

Here are the teams Toolbox recommendations:

Sarah: Adele Ravella's Buyer Personas

Michele: Ann Handley's newsletter

Clare: Terry Gross's All I Did Was Ask.

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.

PR expert Michelle Garrett joins the team to talk about in the places where PR and marketing intersect, including a chat about what skills a PR professional can bring to the marketing and what PR skills marketers should be developing for themselves in an ever-changing communications environment.

Also, if you want to know if the press release is really dead, like folks keep saying, then definitely listen to this episode!

And here are the team's Toolbox recommendations:

Clare: Riddle

Sarah: Oscar Trimboli's Deep Listening book and his article, Unlock your listening blind spots

Michele: Blinkist

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.

Today, we're talking about how to measure the success of your marketing. It's something we all have to do to demonstrate the success of our strategies, campaigns and content, yet it is something many marketers struggle with. Our guest is Deb Camden from The Communications Dividend.

Here are some resources the team mentioned during the episode:

Are you measuring right in your content marketing, by Sarah Mitchell

And here are their Toolbox recommendations:

Sarah: Amec's measuring maturity mapper

Michele: Badass Your Brand

Clare: Recommended having a data processing agreement for your freelancers, to ensure they're using your data, and your customer's data, appropriately.

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.

Our topic today is a really big one: how do you optimise your blog to make sure it's working for you as hard as it possibly can.

Our guest is the oracle of SEO himself, Andy Crestodina from Orbit Media, who shares his best tips and advice.

Here are some resources the team mentioned during the episode:

• Andy's book, Content Chemistry

And here are the team's Toolbox recommendations:

• Clare: Panda Docs
• Michele: How to write a blog post in 2019 from Backlinko
• Sarah: The beginner's guide to SEO from Moz

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.

Firstly, apologies for the audio quality on this episode. We're having some issues we hope will be resolved by episode 08. Thank you so much for sticking with us and for your patience.

This week, how to build a successful subscriber model business with content. Our guest is David Skapinker from Telum Media, who has built a very successful subscriber channel from the ground up.

Here are the team's Toolbox recommendations:

Clare: One Second Every Day

Sarah: How to track and manage your paid subscriptions

Michele: The Automatic Customer

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.

This week Sarah, Michele and Clare take a deep dive into original research and how to do it well to create an endless source of content that will have your brand top of mind with your audience.

Their guest this week is Scott Ayres from Agora Pulse's Social Media Lab.

Here are some resources the team mentioned during the episode:

• CMI Benchmarks report
• Edelman Trust Barometer
• Talent Works' The Science of the Job Search
• Rent Cafe research
• Observational research

And here are their Toolbox recommendations:

Michele: Story Brand book and BrandScript (template based on the book)

Clare: Flourish

Sarah: Agorapulse

Visit our website, www.marketingbreakout.com. Email your marketing questions to [email protected].

Marketing Breakout is a production of Typeset and Mantis Research. Our producer is Dan Hatch.

How do you keep your audience coming back for more of your content? Clare, Sarah and Michele take a look at audience development – and get some tips and tricks from Luke Kintigh, who as head of publishing at Intel had a monthly audience of two million readers.

Luke Kintigh is about to move from Intel IQ to take up a new position as head of content distribution and social media at Autodesk, but you can still find him on Twitter.

Here are some resources the team mentioned during the episode:

Content Marketing Institute's Benchmarks Report

Ann Handley's newsletter.

And here is the team's Toolbox recommendations:

Clare: Outgrow, a platform that lets you build assessments, quizzes and more

Sarah: Chorus Voices Podcast, three-part series on loneliness

Michele: Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Visit our website, www.marketingbreakout.com. Marketing Breakout is a production of Typeset and Mantis Research. Our producer is Dan Hatch.

Agile marketing is something we've all heard of, but what really is it? This week Sarah, Michele and Clare get in behind the buzzword and find out more – and give their tips for working more efficiently.

Our guest was Andrea Fryrear from AgileSherpas. Here's her LinkedIn.

Here are the team's Toolbox recommendations:

Clare: Chrome plugin, Review Meta, which shows an adjusted Amazon review score after removing suspect reviews

Michele: Pause Inbox

Sarah: What makes some people more productive than others? Robert C Pozen and Kevin Downey.

Visit our website, www.marketingbreakout.com. Marketing Breakout is a production of Typeset and Mantis Research. Production by Dan Hatch.

Sarah, Clare and Michele discuss how to choose a project management tool for marketing. With so many choices, it can be a confusing decision to make – with costly consequences if you get it wrong.

Our guest this week is Jess Tyson, author of Panic Proof: How the Right Virtual Assistant Can Save Your Sanity.

Here are their Toolbox recommendations:

Michele: Meera Kothand's The Ultimate Email Marketing Template Stash

Sarah: Scott Brinker's MarTech landscape supergraphic

Clare: Old-fashioned paper productivity tools from David Seah.

Visit our website, www.marketingbreakout.com. Email us at [email protected].