How do you keep your audience coming back for more of your content? Clare, Sarah and Michele take a look at audience development – and get some tips and tricks from Luke Kintigh, who as head of publishing at Intel had a monthly audience of two million readers.
Luke Kintigh is about to move from Intel IQ to take up a new position as head of content distribution and social media at Autodesk, but you can still find him on Twitter.
Here are some resources the team mentioned during the episode:
Content Marketing Institute's Benchmarks Report
Ann Handley's newsletter.
And here is the team's Toolbox recommendations:
Clare: Outgrow, a platform that lets you build assessments, quizzes and more
Sarah: Chorus Voices Podcast, three-part series on loneliness
Michele: Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test
Visit our website, www.marketingbreakout.com. Marketing Breakout is a production of Typeset and Mantis Research. Our producer is Dan Hatch.