Our topic today is a really big one: how do you optimise your blog to make sure it's working for you as hard as it possibly can.

Our guest is the oracle of SEO himself, Andy Crestodina from Orbit Media, who shares his best tips and advice.

Here are some resources the team mentioned during the episode:

• Andy's book, Content Chemistry

And here are the team's Toolbox recommendations:

• Clare: Panda Docs
• Michele: How to write a blog post in 2019 from Backlinko
• Sarah: The beginner's guide to SEO from Moz

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.