Sarah, Clare and Michele discuss how executives are a very different audience to other groups, and how they need to be treated differently.

Our guest this week is Roanne Neuwirth, from Bates, who has spent 20 years creating content for leaders at Fortune 500 companies.

Here are some resources the team mentioned during the episode:

PwC's annual CEO survey.

Edelman thought leadership study.

And here are their Toolbox recommendations:

Clare: Rescue Time plugin for Chrome

Sarah: Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences by The Economist Group's Marketing Unbound

Michele: Zoom, Zoom extension for Google calendar, Calendly integration

Visit our website, www.marketingbreakout.com. Email us your marketing problem at [email protected].

Michele, Clare and Sarah take a close look at calls to action and how to get them right in our first episode. To get an expert opinion, Sarah interviews Brian Massey from Conversion Sciences.

Here are some resources the team mentioned during the episode:

Article by Gill Andrews on pop-ups.

Intended Consequence podcast with Brian Massey.

And here are their Toolbox recommendations:

Clare: Later for Reddit

Michele: Project management tool Monday.com

Sarah: Campaign Monitor article, 16 Tools to Help You Capture More Email Addresses on Your Website

Visit our website, www.marketingbreakout.com. Email us your marketing conundrum at [email protected].