This week Sarah, Michele and Clare take a deep dive into original research and how to do it well to create an endless source of content that will have your brand top of mind with your audience.

Their guest this week is Scott Ayres from Agora Pulse's Social Media Lab.

Here are some resources the team mentioned during the episode:

• CMI Benchmarks report
• Edelman Trust Barometer
• Talent Works' The Science of the Job Search
• Rent Cafe research
• Observational research

And here are their Toolbox recommendations:

Michele: Story Brand book and BrandScript (template based on the book)

Clare: Flourish

Sarah: Agorapulse

Visit our website, www.marketingbreakout.com. Email your marketing questions to [email protected].

Marketing Breakout is a production of Typeset and Mantis Research. Our producer is Dan Hatch.