Retail Talks

010: Applying cultural shifts to garment branding

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What do successful brands all have in common? They accurately predict and translate the trends, or cultural shifts,  into their garments' design. But what about the garment's branding?

we welcome our Trend Research & New Product Development Manager, Melody Linscott, to discuss the importance of applying cultural shifts to garment branding.

Tune in and discover how to:

  • Identify cultural sentiments and conversations that will shift the future
  • Distil these into labels and packaging to ensure your garment is 100% relevant and impactful


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    Retail TalksBy ITL Group