With many new sustainable materials being introduced to the market and the word ‘greenwashing’ becoming more prominent in the media, ITL’s Global Brand Manager, Sabine Watson, sits down with ITL’s CEO, Chris Currie, and Group Sustainability Office, Jimmy Christopher, to discuss how ITL can minimise the risk of its customers falling in the ‘greenwashing trap’ through its science-based and collaborative sustainable sourcing process.
The decision-making process to define whether a material can be added to ITL's sustainable offering: the C.A.R.E Collection
The importance of collaboration
Which new materials will be added to the C.A.R.E Collection
Chris Currie – CEO at ITL Group
Jimmy Christopher – Group Sustainability Officer at ITL Group
Sabine Watson – Global Brand Manager at ITL Group