June 08, 2021

013: Closing the "sustainable consumer gap"

16 minutes

ITL's Global Brand Manager, Sabine Watson, is joined by Demontfort University Fashion Buying with Marketing graduate Ella Batten to discuss her latest dissertation, Informed Purchasing for Fast Fashion, and understand how the fashion industry can help close the "sustainable consumer gap".

They discuss:

The sustainable consumer gap: how consumers say they want to buy sustainable products but the stats show their purchasing habits say otherwise

How factors such as cost, trends and misinformation are responsible for this gap

How the Fashion Industry, such as brands, retailers, suppliers and manufacturers, need to work collaboratively to close the gap

...more

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By ITL Group

June 08, 2021

013: Closing the "sustainable consumer gap"

16 minutes

They discuss:

The sustainable consumer gap: how consumers say they want to buy sustainable products but the stats show their purchasing habits say otherwise

How factors such as cost, trends and misinformation are responsible for this gap

How the Fashion Industry, such as brands, retailers, suppliers and manufacturers, need to work collaboratively to close the gap

...more

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013: Closing the "sustainable consumer gap"

013: Closing the "sustainable consumer gap"