Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines.

Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you optimize your website for search engines. Listen in as I give examples and share a couple of my favorite tools for beginners.

Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review the Show Notes

What is Search Engine Optimization (SEO)? (1:29)

My Background with SEO (1:47)

Potential Leads from SEO (2:19)

SEO Data from gaffincreative.com: Q1 2021 (2:29)

# of times gaffincreative.com showed up in Google Searches: 12,900

# of times gaffincreative.com was clicked on from Google Searches: 295

Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near me

Optimizing Your Website for Search Engines (4:59)1. Use a Search Engine Optimization Tool (Like Yoast on Wordpress)

SEO:Search Engine Optimization (5;35)

Metadata: The text based components of your website that communicate with Google (5:44)

2. Plan Out Your Keywords and Key Phrases (5:51)

What are your potential clients searching for on Google?

3. Update the Metadata on Your Website Pages (6:43)

Metadata: Title, Description, Alt-Text, Headers, etc. (7:00)

Title: The text that shows up in blue on google. (7:15)

Description: The text that shows up under the title and tells the reader (and Google) what your content is about. (7:22)

Alt-Text: The text that describes your images. (7:33)

Keyword/Key Phrase: The primary word or phrase that you're trying to rank for. This component is used in your seo tool as a reference or indicator of how well you've optimized your page for it. (7:42)

Haylee's Headshot Example: (8:33)

gaffincreative.com/headshots

keyword/phrase: headshot photographer or chattanooga headshot photographer

Title: Headshots for Professionals in Chattanooga, TN | Gaffin Creative

Description: Headshots and branding photos are an important visual element to your personal brand! Enter Haylee Gaffin—a Chattanooga headshot & branding photographer!

4. Develop a Content Plan & Strategy for SEO Efforts (11:18)

What are your potential clients searching for or asking?

Determining Content Keywords: (12:38)

1. Talk to your potential clients about what they want to know.

2. Use Keywords Everywhere tool.

How I Titled Today's Episode (13:14)

Initial Title: 5 Things to Look for in Your Website's SEO (0 monthly searches)

Second Variation: Optimizing My Website for Search Engines (30/month)

Third Variation: Beginner's Guide to SEO (440/month)

Final Title: Beginner's Guide to SEO: Optimizing Your Website for Search Engines

Optimizing My Clients' Ongoing Blog Posts and Podcast Episodes (14:31)

Women I’m cheering for This Week (12:41)

Myrna Daramy

Join us for Tech Translation Thursday, on 4/22 at 7PM EST

Other Episodes Mentioned in this Episode:

009: 3 Ways to Get Out of a Content Creation Rut

Blog Posts Mentioned in this Episode:

Three Reasons You Need to Transcribe Your Podcast

Links

gaffincreative.com/podcast-production

instagram.com/hayleegaffin

yoast.com

keywordseverywhere.com

Review the transcript at gaffincreative.com/010.

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