In this episode, Foti shares his journey of validating the idea for GrowthMentor through real conversations instead of just consuming content, how he ensures quality by interviewing every mentor, the power of reciprocity in convincing experts to offer their time for free, categorizing user research to inform FAQs and messaging, and how genuine giving creates a environment for authentic relationships.

Foti also dives into using friction as a filter, the importance of founder intuition, his counterintuitive launch strategy, and a unique “heavy metal” productivity hack. Whether you’re a founder, marketer, or just looking for mentorship, this episode is brimming with insights on entrepreneurship, growth, and the rewards of building a business centered on giving.

Please enjoy!

• Foti on LinkedIn
• Growth Mentor’s website
• Get a copywriting mentoring session with me 😉

• 02:03 The Genesis of Growth Mentor: A Unique Solution for Marketers
• 06:07 Foti’s Journey: From Finance to Growth Marketing
• 07:46 Understanding Growth Mentor’s Core Mission
• 10:59 Building Relationships and Learning from Conversations
• 15:30 The Power of Reciprocity and Mentorship
• 24:20 Adding Friction for Better Engagement
• 25:10 Harnessing Friction in Onboarding for Better Customer Experience
• 25:44 The Power of Personalized Onboarding Questions
• 26:25 Setting Expectations and Utilizing Microcopy
• 27:16 Leveraging FAQs and User Feedback for Improvement
• 31:10 Incorporating AI for Enhanced Product Features
• 32:33 Building a Community: The Friend Factory Concept
• 35:11 Learning from Mentor Experiences and Product Launch Insights
• 39:25 Navigating Messaging Challenges with Diverse Audiences
• 42:59 Productivity Hacks and Closing Thoughts

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy