In this 10th episode of the Content Creator Show, Max Zoghbi from Loupe Theory shares his tips for creating online video.

 

Production Value:

-untagible elements to films that help you feel a certain way

-lighting, talent, sound design

 

Tip: give yourself permission to be part of the audience

 

Cameras are more accessible than ever.

 

Leverage universal access by making your work beautiful.

 

You have to rise above the noise.

 

Choose your top five video looks

Reach out to the producers of videos you like and ask them how they made those videos. See if they will share their tips.

Look for behind the scenes videos on YouTube and Vimeo

 

How do you start?

 

Look at cameras: 

-focus on a solid, prosumer level camera

Examples:

Canon 5D mark 3

https://www.amazon.com/Canon-Frame-Full-HD-Digital-Camera/dp/B007FGYZFI/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=SFRBK5UVV2RJUWMX&creativeASIN=B007FGYZFI

 

Canon 7D mark 2

https://www.amazon.com/Canon-Mark-Digital-Camera-Body/dp/B00NEWZDRG/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=LGJ35Z6PEEOEI6PM&creativeASIN=B00NEWZDRG

 

Sony A7

https://www.amazon.com/Sony-Full-Frame-Interchangeable-Digital-28-70mm/dp/B00FRDV06I/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=LBV5Y35DZQUD3IJT&creativeASIN=B00FRDV06I

 

Camera price range $1000, additional lens $500

 

Lighting:

-look up lighting tutorials on vimeo

-check out vimeo video school

https://vimeo.com/videoschool

-film riot YouTube channel

https://www.youtube.com/user/filmriot

-purchase a simple lighting set-up on Amazon for $150

https://www.amazon.com/Square-Perfect-2814-Lighting-Kit/dp/B005MQ6ULA/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=7TFOMF4OJJFSOU2T&creativeASIN=B005MQ6ULA

 

Sound:

-half of video is sound

-one of the intangible aspects that audiences notice

Sony brand lavaliere microphones

https://www.amazon.com/Sony-UWPD11-42-Wireless-Microphone/dp/B00J2XQZN2/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=FUB7FYGE6E7XXR4C&creativeASIN=B00J2XQZN2

Sennheiser lavaliere microphones

https://www.amazon.com/Sennheiser-ME-omni-directional-lavalier-microphone/dp/B004UNQ4US/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=TRPRBICLLW3662MC&creativeASIN=B004UNQ4US

 

Get the best you can right now and upgrade later.

Make a video, watch it, and consider how you can make it better.

 

“Don’t compare your beginning to someone else’s middle.”

 

Action steps:

 

Create your “about me video”:

-who are you

-what is your book/ blog about

-post the link below for feedback

 

Final tips:

-move the camera

-play with manual focus

-create a little slider

-use a shoulder mount

 

 

Max’s videos:

BR Walls Project:

http://youtu.be/mpaHTewEtAw?list=UUjBZddYZSjKvSeoagP5TYoA

Wildflower / A Proposal

http://youtu.be/kV5dMQ-432M

Magpie Cafe / A Brand Story

http://youtu.be/bMd3SksTPbE?list=UUjBZddYZSjKvSeoagP5TYoA

 

Lamar Advertising: Digital Out of Home Promo

http://youtu.be/GhGRasY0bXg?list=UUjBZddYZSjKvSeoagP5TYoA

 

 

Resources mentioned:

Loupe Theory: http://loupetheory.us

A Whole New Mind by Daniel Pink 

https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=5ER2D7HG7VX4M4HT&creativeASIN=1594481717