Tom Schwab
"As one of the early innovators, Tom took his company from a local player in Kalamazoo, MI to a Global Leader in under 4 years using an Inbound Strategy. His success is featured as THE HubSpot case study for eCommerce."
Difference between Content Marketing and Inbound Marketing
Content is to attract people. Content is one piece of Inbound Marketing.
Inbound Marketing is a system to assist in awareness, consideration, and decision.
Tips from Tom
People don't want to be interrupted, they want to be helped.The more you learn about a customer, the better you can serve them.Every piece of content should have a purpose.Follow up with detractors and promoters.Ask customers if you fulfilled your promise and made them happy.Stop chasing transactions and start building a brand.Personalization is important.The only experts are the ones voting with their dollars.Tools Mentioned in this Episode
Inbound Marketing MailChimp Google Forms SurveyMonkey Infusionsoft ONTRAPORT
Find Tom Schwab Online
Goodbye CrutchesInbound for eCommerceHubSpotTom on LinkedInInbound MovementQuestions to Ask Yourself
Who is my ideal buyer?What are their questions?What are their needs, fears, and wants?How can I treat every customer like they are the only customer?What would I do if you could spend all my time following up with a single customer?Action Steps
Learn more about your customersSegment your customersPersonalize for your customersNurture your customersServe your customersNeed Help?
Contact us at The Dixon Agency
