Tom Schwab

"As one of the early innovators, Tom took his company from a local player in Kalamazoo, MI to a Global Leader in under 4 years using an Inbound Strategy. His success is featured as THE HubSpot case study for eCommerce."

Difference between Content Marketing and Inbound Marketing

Content is to attract people. Content is one piece of Inbound Marketing. Inbound Marketing is a system to assist in awareness, consideration, and decision.

Tips from Tom

• People don't want to be interrupted, they want to be helped.
• The more you learn about a customer, the better you can serve them.
• Every piece of content should have a purpose.
• Follow up with detractors and promoters.
• Ask customers if you fulfilled your promise and made them happy.
• Stop chasing transactions and start building a brand.
• Personalization is important.
• The only experts are the ones voting with their dollars.

Tools Mentioned in this Episode

Inbound Marketing MailChimp Google Forms SurveyMonkey Infusionsoft ONTRAPORT

Find Tom Schwab Online

• Goodbye Crutches
• Inbound for eCommerce
• HubSpot
• Tom on LinkedIn
• Inbound Movement

Questions to Ask Yourself

• Who is my ideal buyer?
• What are their questions?
• What are their needs, fears, and wants?
• How can I treat every customer like they are the only customer?
• What would I do if you could spend all my time following up with a single customer?

Action Steps

• Learn more about your customers
• Segment your customers
• Personalize for your customers
• Nurture your customers
• Serve your customers

Need Help?

Contact us at The Dixon Agency