Content Creator Show with Dr. Brian Dixon - explaining the HOW of: membership sites | Facebook ads | retargeting | autoresponders | email funnels | ontraport | mailchimp | leadpages | wordpress | online marketing | growing your tribe | platform building

029-What is Inbound Marketing?

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Tom Schwab

"As one of the early innovators, Tom took his company from a local player in Kalamazoo, MI to a Global Leader in under 4 years using an Inbound Strategy. His success is featured as THE HubSpot case study for eCommerce."

Difference between Content Marketing and Inbound Marketing

Content is to attract people. Content is one piece of Inbound Marketing.
Inbound Marketing is a system to assist in awareness, consideration, and decision.

Tips from Tom
  • People don't want to be interrupted, they want to be helped.
  • The more you learn about a customer, the better you can serve them.
  • Every piece of content should have a purpose.
  • Follow up with detractors and promoters.
  • Ask customers if you fulfilled your promise and made them happy.
  • Stop chasing transactions and start building a brand.
  • Personalization is important.
  • The only experts are the ones voting with their dollars.
    • Tools Mentioned in this Episode

    Inbound Marketing MailChimp Google Forms SurveyMonkey Infusionsoft ONTRAPORT

    Find Tom Schwab Online
    • Goodbye Crutches
    • Inbound for eCommerce
    • HubSpot
    • Tom on LinkedIn
    • Inbound Movement
      • Questions to Ask Yourself
      • Who is my ideal buyer?
      • What are their questions?
      • What are their needs, fears, and wants?
      • How can I treat every customer like they are the only customer?
      • What would I do if you could spend all my time following up with a single customer?
        • Action Steps
        • Learn more about your customers
        • Segment your customers
        • Personalize for your customers
        • Nurture your customers
        • Serve your customers
          • Need Help?

          Contact us at The Dixon Agency

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          Content Creator Show with Dr. Brian Dixon - explaining the HOW of: membership sites | Facebook ads | retargeting | autoresponders | email funnels | ontraport | mailchimp | leadpages | wordpress | online marketing | growing your tribe | platform buildingBy Dr. Brian Dixon, helping YOU grow your message online. Founder of the Dixon Agency offering "done for you services."