In this 10th episode of the Content Creator Show, Max Zoghbi from Loupe Theory shares his tips for creating online video.
Production Value:
-untagible elements to films that help you feel a certain way
-lighting, talent, sound design
Tip: give yourself permission to be part of the audience
Cameras are more accessible than ever.
Leverage universal access by making your work beautiful.
You have to rise above the noise.
Choose your top five video looks
Reach out to the producers of videos you like and ask them how they made those videos. See if they will share their tips.
Look for behind the scenes videos on YouTube and Vimeo
How do you start?
Look at cameras:
-focus on a solid, prosumer level camera
Examples:
Canon 5D mark 3
https://www.amazon.com/Canon-Frame-Full-HD-Digital-Camera/dp/B007FGYZFI/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=SFRBK5UVV2RJUWMX&creativeASIN=B007FGYZFI
Canon 7D mark 2
https://www.amazon.com/Canon-Mark-Digital-Camera-Body/dp/B00NEWZDRG/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=LGJ35Z6PEEOEI6PM&creativeASIN=B00NEWZDRG
Sony A7
https://www.amazon.com/Sony-Full-Frame-Interchangeable-Digital-28-70mm/dp/B00FRDV06I/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=LBV5Y35DZQUD3IJT&creativeASIN=B00FRDV06I
Camera price range $1000, additional lens $500
Lighting:
-look up lighting tutorials on vimeo
-check out vimeo video school
https://vimeo.com/videoschool
-film riot YouTube channel
https://www.youtube.com/user/filmriot
-purchase a simple lighting set-up on Amazon for $150
https://www.amazon.com/Square-Perfect-2814-Lighting-Kit/dp/B005MQ6ULA/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=7TFOMF4OJJFSOU2T&creativeASIN=B005MQ6ULA
Sound:
-half of video is sound
-one of the intangible aspects that audiences notice
Sony brand lavaliere microphones
https://www.amazon.com/Sony-UWPD11-42-Wireless-Microphone/dp/B00J2XQZN2/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=FUB7FYGE6E7XXR4C&creativeASIN=B00J2XQZN2
Sennheiser lavaliere microphones
https://www.amazon.com/Sennheiser-ME-omni-directional-lavalier-microphone/dp/B004UNQ4US/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=TRPRBICLLW3662MC&creativeASIN=B004UNQ4US
Get the best you can right now and upgrade later.
Make a video, watch it, and consider how you can make it better.
“Don’t compare your beginning to someone else’s middle.”
Action steps:
Create your “about me video”:
-who are you
-what is your book/ blog about
-post the link below for feedback
Final tips:
-move the camera
-play with manual focus
-create a little slider
-use a shoulder mount
Max’s videos:
BR Walls Project:
http://youtu.be/mpaHTewEtAw?list=UUjBZddYZSjKvSeoagP5TYoA
Wildflower / A Proposal
http://youtu.be/kV5dMQ-432M
Magpie Cafe / A Brand Story
http://youtu.be/bMd3SksTPbE?list=UUjBZddYZSjKvSeoagP5TYoA
Lamar Advertising: Digital Out of Home Promo
http://youtu.be/GhGRasY0bXg?list=UUjBZddYZSjKvSeoagP5TYoA
Resources mentioned:
Loupe Theory: http://loupetheory.us
A Whole New Mind by Daniel Pink
https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717/ref=as_sl_pc_ss_til?tag=healhabivide-20&linkCode=w01&linkId=5ER2D7HG7VX4M4HT&creativeASIN=1594481717
