Pera and Purpose Podcast

010: Love Is a Currency: The Science of Why We Buy ft. Dr. Rommel Pilapil Sergio


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Humans are more emotional than rational.We buy things not only because we think we need it but because we FEEL the need to buy it! We buy mainly on our emotions and justify with logic.Take a look back at your recent purchases. Have you noticed that most of those occurred when you were at the peak of your excitement or at the deepest of your sorrows?In our next episode, we'll be joined by Dr. Rommel Pilapil Sergio, a renowned professor and psychologist in the UAE. He will help us understand th...
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Pera and Purpose PodcastBy Jay Adrian Tolentino and TAGM Marketing Solutions Inc.

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