On this episode of The Disruptionist, Jess Singh reacted to the power of visualization in marketing and the importance of selling the end result rather than the product itself. Discussing the strategy of making products easy to imagine using, Jess emphasizes the need to tap into the customer's mindset. The episode also delves into branding secrets, highlighting the impact of concise brand names for memorability. Join Jess as she reviews trending and controversial videos, offering insights to elevate your marketing, branding, and customer journey strategies.

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Timestamps

00:00:00 - Introduction

00:00:31 - Introduction to The Disruptionist Podcast

00:01:01 - Brand Naming Strategy

00:02:24 - Selling the End Result

00:03:15 - Challenges of Building a Business

00:04:00 - Learning by Doing

00:04:48 - Engagement and Feedback Request