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In this episode of the Results Based Marketing Podcast, host Simon Cryer dives into the five critical mistakes that are sabotaging Facebook ad campaigns. He emphasizes the importance of standing out in a crowded marketplace by creating unique and memorable brand messaging. Simon shares insights from his experience at Automate Convert, where they have helped clients generate hundreds of millions of dollars through effective marketing strategies.

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Timestamps:

00:00:00 - Introduction

00:00:43 - Welcome to Results-Based Marketing Podcast

00:01:14 - Five Things Killing Your Facebook Ads

00:01:55 - Importance of Captivating Headlines

00:02:58 - Targeting the Right Audience

00:04:01 - Building Lookalike Audiences

00:05:03 - Effective Ad Images and Creative

00:05:14 - Complimentary Chat Offer

00:05:35 - Profit Profiling and Targeting

00:06:06 - Importance of Split Testing