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In this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about marketing and highlights the success of these young individuals who seized an opportunity in a lesser-known niche.

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Timestamps:

00:00:00 - Introduction

00:01:00 - Viral Video Reactions: Snapchat Success

00:03:10 - The Importance of Marketing Fundamentals

00:05:10 - Burger King's Moldy Whopper Campaign

00:07:40 - The Power of Branding: Gary Vee's Insights

00:09:00 - Red Bull's Marketing Strategy and Social Proof

00:11:00 - Building a Complete Brand Identity

00:12:30 - Conclusion and Call to Action