Why does Celene Hoag, Chief Integrator at Anansi Content swear by our process and resources for leading our agency? Find out in this episode as I sit down with Celene to learn about leading a growing team in the digital world from the start-up phase.  

 

Celene came to us from commercial real estate appraisal. During her maternity leave, Celene joined the team taking on admin tasks which quickly led her to leading all operations for our organization, and basically running the company!

 

Celene dives into common mistakes copywriters make in creating conversion content, why and how to stay away from generic language, and how to build the best team for your digital agency. 

 

Tune in to learn how to:

• Find the right tone to engage your ideal customers on an emotional level
• Screen and keep the right people on your team
• Use your organizational values in your hiring process

 

Curious about our amazing process and resources?

Be sure to grab our Conversion Content Rubric to see how your content scores.