By Anansi Content Solutions
The podcast currently has 94 episodes available.
Setting clear boundaries – both personal and professional – is essential to our productivity and wellbeing. So… why does it seem so hard to do?
Justine Sones is a writer and stress management coach who loves drinking coffee, helping burnt-out humans set boundaries, and talking about things that hurt. During her career as a massage therapist, Justine’s practice was dedicated to exploring the roles that stress, pain, and relaxation play in healing the physical body. She came to realize that the support her clients needed required more than a massage, and made it her mission to help them.
Justine now spends her time writing about feelings and coaching other over-functioning humans develop healthy boundaries and practice sustainable self care as they navigate the messy intersections of partnering, parenting, preneuring, and pandemicking.
In this episode, Justine dives into how to separate stressors and stress, helping explain the process of stress so you can make clear, informed decisions for your own self care and wellbeing. She and Say chat about defining emotional and physical boundaries and how to identify when it’s time to set new boundaries.
Tune in to learn how to:
Connect with Justine at justinesones.com and follow her on social media @justinesones.
If you think storytelling and data are incompatible, this episode is for you. In fact, identifying the connection between your analytics and customer behavior might just be the key to supercharging your marketing efforts – and Chris Mercer is here to show you how easy it is.
Mercer is the senior instructor, speaker, and co-founder of MeasurementMarketing.io. He has 20+ years of sales, marketing, and training experience, from speed reading to sales management, and more!
Thanks to positive feedback from audiences, Mercer has been a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe. He currently lives in Austin, Texas.
In this episode, Chris dives into how to turn data into stories that allow you to leverage numbers to your advantage. He and Say discuss common metric mistakes that are rooted in overwhelm (and contribute to more overwhelm!), and share why so many agency leaders are still struggling with Google analytics instead of using it as the asset it should be.
Tune in to learn how to:
Connect with Chris at measurementmarketing.io and grab his FREE measurement toolkit membership by clicking here!
You know what SEO stands for, but do you really know how it works? If not, your agency could be missing out on huge opportunities to climb up on critical Google rankings. Eric Seropyan is joining the podcast to share how SEO rewards consistency – and why you should care.
Eric is the President of This is My South Bay. He is an SEO expert and teaches part-time at Orange County Search Engine Optimization Academy.
In this episode, Eric dives into EVERYTHING you need to know about SEO. He and Say chat about how Search Engine Optimization actually works and how it can be a game changer for small businesses.
Tune in to learn:
Connect with Eric at thisismysouthbay.com.
Strategic planning has felt like a foreign idea for the past year. For many agency leaders, it can feel impossible to plan ahead as the world continues to throw curveballs at us. But one year into the pandemic, planning and working towards goals is as essential as ever.
It’s time you lean into the Fail Fast approach!
In this episode, Say dives into how to navigate strategic planning in uncertain times. In our last strategic planning episode, we helped you establish cycles, habits, and patterns to create your ideas and set realistic goals around them. Now, Say shares why we love the Fail Fast method of diving into projects head first. She gives you tips on how to pivot when needed and set up appropriate support for your team.
Tune in to learn how to:
Ready to put 100% of your energy into a leadership role but worried about handing off sales to someone else? Say’s been there, and she’s got the perfect guest to break down how you can make it work.
Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies. He’s also the host of The Digital Agency Growth Podcast. Previously, Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He's the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu.
In this episode, Dan dives into how to build a sales process that’s as simple as it is effective. He shares three key systems you need to build when you’re ready to scale your sales and agency growth, and how to evaluate whether to hire a sales manager internally or to outsource your sales team.
Tune in to learn how to:
Connect with Dan at salesschema.com and on LinkedIn.
What do Instagram algorithms have in common with the big presentation you’re putting together for your clients? Charlie Poulson breaks it down, giving you wide-ranging tips on how to build a million-dollar presentation!
Charlie is the CEO and Creative Director of Americano. At the intersection of artificial intelligence and aesthetics, Americano creates powerful AI-backed presentations for agencies and humanistic branding for unicorns. He's helped agencies of all sizes with a total of over $1.3 billion in new business using his unique proposal process based on DISC personality types.
In this episode, Charlie dives into how (and why) we tend to get in our own way, over-complicating situations or putting undue pressure on ourselves. He and Say chat about the benefits of humanistic branding and how that leads to building better presentations.
Tune in to learn how to:
Connect with Charlie at americano.design or directly at [email protected]. Sneak peek at his presentation templates at americano.design/template.
Did you know that adults with ADHD are 300% more likely to start a business? Or that almost half of entrepreneurs have ADHD, either diagnosed or undiagnosed? So… what’s the link?
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger and triathlete. He and his wife live in Lehi, UT, with their 4 kids, and his company car is a wicked-fast gokart.
In this episode, AJ dives into the link between ADHD and entrepreneurship. He and Say discuss their personal experiences that led them both to starting their own businesses, and they get into the myths and misconceptions surrounding ADHD.
Tune in to learn how to:
Connect with AJ on LinkedIn and Twitter. Plus, get more insight on how to do LinkedIn ads right with AJ’s LinkedIn Ads Show Podcast.
We spend a lot of time talking about new trends in marketing, but sometimes it’s important to go WAY back to learn new lessons. On this episode of the podcast, Margo Aaron takes us back in time to examine both old and new trends.
Margo Aaron is a writer, recovering academic, and accidental marketer. She's the co-host of the popular YouTube talk show, "Hillary and Margo Yell at Websites (#HAMYAW)," which was named one of the Top 7 Marketing Shows of 2019.
Margo's writing has been featured in Inc, Entrepreneur, The Observer, ThinkGowth, HubSpot, Copyhackers, Thought Catalog, Thrive Global, and Business Insider. Her website, That Seems Important, was named one of the Top 100 Best Websites for Writers by The Write Life.
Today, Margo teaches classes on modern marketing, ethical sales, and persuasive copywriting — including Honest Selling Secrets: How To Be Good At Sales Without Compromising Your Ethics (with over 3,100 students and over 125 positive reviews) and The Copy Workshop (built with Seth Godin for the Akimbo platform).
Margo is a proud graduate of Emory University (BA), Columbia University (MA), and Seth Godin's altMBA, where she won the prestigious Walker Award.
You can find more about Margo and her courses on her website That Seems Important.
In this episode, Margo dives into the difference between marketing and ethical marketing. She and Say talk about the history of marketing since the industrial revolution and how it’s grown into a totally different landscape.
Tune in to learn how to:
Connect with Margo at thatseemsimportant.com and on Instagram. Plus, check out her YouTube Talk Show by clicking here.
Struggling to get clients to communicate their issues with copy? Not sure what they mean when they say that copy is “too negative”? Caelin has been there, and they talk to Say about why it’s so crucial to have your copywriters engaged in the entire project process.
Finding the exact right words when you can’t quite articulate what you do is Caelin’s speciality. They have a knack for seeing you, your customers, and the intersection where that perfect, precise, and compelling message lives.
Caelin’s been writing since they were 10 years old when their cousin told them they had “no imagination”. After spending 8 years in sales, they found copywriting in 2015 and haven’t looked back — because the only thing better than writing a story that moves someone to tears is writing a piece of copy that moves them to buy.
When they’re not at work, you can find Caelin reading up on the epigenetics of trauma, yelling at their Tarot deck, and desperately trying to keep their houseplants alive (even the fake ones!).
In this episode, Caelin dives into how negative is too negative when writing copy. They chat with Say about how to speak to the emotional challenges and barriers of clients without alienating them – and why active listening is so important to that process.
Tune in to learn how to:
Connect with Caelin at anansicontent.com.
Most agency owners seem to think PR and marketing are the exact same thing. Newsflash! If you don’t know the difference, Michelle Calcote King is here to tell you that you’re probably missing out on some opportunities.
Okay… so how are PR and marketing related? They’re kind of like cousins: there’s a lot of crossover, and they compliment each other well, but they definitely aren’t the exact same thing.
Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. In that role, she managed a team of 18 senior-level consultants residing in 16 states, and oversaw client service delivery for a range of small, medium, and large corporate law firms across the country in 25 states.
In 2015, Michelle was named a “Woman of Influence” by the Jacksonville Business Journal. She was recognized by the paper in 2008 as one of the city’s “40 under 40” up-and-coming professionals.
Currently, she serves as Chair of the Legal Marketing Association's Jacksonville chapter, is a member of the Florida Bar's Grievance Committee, is a trustee for the Jacksonville Regional Chamber of Commerce, and is a board member with Greenscape of Jacksonville.
Michelle has secured media coverage for clients in outlets such as The Wall Street Journal, the Financial Times, and CNBC. She’s also safeguarded her clients’ reputations, serving as a spokesperson and media strategist in high-stakes crises across the U.S. and Canada, including train derailments, union/management disputes, wide-scale corporate layoffs, and more.
In this episode, Michelle dives into the importance of identifying goals for creating clear marketing and funnel strategies. She and Say discuss what goes into an effective PR role and the part that copy plays in the process.
Tune in to learn how to:
The podcast currently has 94 episodes available.