Why showing up isn’t about ego, it's about belonging.

You might think being visible means being vain — that wanting to be seen, heard, or recognized is somehow selfish. But what if visibility isn’t about attention at all? What if it’s the key to helping your people find you?

In this solo episode, Tonya reflects on her conversation with her biz bestie and creative collaborator Mary Williams of Sensible Woo (010 - Visibility Isn’t Vanity) to explore what visibility, craft, and focus really mean in a noisy world.

This one’s for the creators, community builders, and quiet leaders who want to show up with heart — not hustle.

You’ll hear how:

• Visibility connects us to belonging (and why it’s not the same as fame)
• Craft isn’t about polish. It’s about care and respect
• Focus will always beat frenzy in a distracted, omni-channel world
• Authentic consistency builds more trust than constant posting
• You can’t foster community if you’re hiding from it

Timestamp Highlights

• 0:00 – 2:30 What “visibility” actually means (and why it’s not vanity)
• 7:07 – 9:30 The difference between wanting to be seen and wanting fame
• 9:31 – 14:13 Craft as community care. How intention shows respect
• 14:14 – 16:32 Why people leave communities when they don’t feel valued
• 16:33 – 21:12 Focus over frenzy — you don’t need to be everywhere to make an impact
• 21:13 – 23:35 Social media myths and the truth about “omni-channel” burnout
• 23:36 – 28:26 Showing up with depth and consistency = belonging
• 28:27 – 30:00 Final takeaway: your freaks can’t find you if you’re hiding

Resources & Mentions

• Episode 10: Visibility Isn’t Vanity with Mary Williams
• SensibleWoo.com
• Sasquatch Media Grounds — Mary’s full-service production studio
• School of Moxie Podcast
• Mary on Instagram
• Mary on LinkedIn

Meet Your Host

Tonya Kubo is a community strategist, marketing consultant, and rebel with a cause: helping people find the place where they truly belong. For nearly two decades, she’s built online spaces that feel less like comment sections and more like chosen family. She’s the fixer you call when your Facebook group has gone straight-up Lord of the Flies and the bouncer at the door of internet nonsense. As the host of Find Your Freaks, Tonya brings together unconventional thinkers and bridge-builders who know “normal” was never the point. Her favorite spaces? The ones where the freak flags fly high.

Support the Show

If Find Your Freaks matters to you, help us keep it ad-free by buying us a coffee (or two!). Every dollar goes to production so more weirdos can find their people.

You can purchase Find Your Freaks merchandise online through Abilities and Attitudes.

Let’s Stay Freaky

• Facebook Group
• LinkedIn
• Instagram
• Podcast Hub

What’s Next

Tonya and book coach Candice L. Davis, host of Nothing but the Words, explore how writing communities make better books — and better humans.