December 21, 2015

011 - Stickers

29 minutes

Recorded 15 December 2015

Show notes are available here:

http://hubshots.com/episode-11/

In this episode we cover:

Welcome

Our second podcast recording in the same location (usually it is all via Skype)

We have some ‘limited edition’ stickers.

To get a free sticker simply leave us a note on the Contact page with your mailing address and we’ll send you one.

Shot 1: Inbound Thought of the Week

Good Content versus Good Enough Content – Inbound talk by Ann Handley: http://www.inbound.com/blog/ann-handley-ideas-and-experiences

Some key takeaways:

Challenges the notion that quality is automatically counter to quantity

Biggest missed opportunity: playing it too safe

No slides though, plus leaving a comment completely refreshes the page and starts the video again.

Action item: make sure your video embeds provide a good user experience

I like how she uses MailChimp as an example… at a HubSpot conference.

Be bolder with our stories. Be the Voice in your industry

Shot 2: HubSpot feature/tip of the Week

Eventbrite integration notification in HubSpot – although I’m not sure if this is new or not? KB is from October: http://knowledge.hubspot.com/articles/kcs_article/integrations/how-to-connect-hubspot-and-eventbrite

A/B testing workflows: http://blog.hubspot.com/customers/a-b-test-workflows-and-automated-emails

See my comment at the end of the post

Action item: there’s alway multiple ways of doing things

Split testing in general – split your lists using the last digit of Contact ID (eg one list with even numbers, another with odd):

Simple HubSpot list splitting tip

Action item: Don’t under-estimate your brand, and Split testing email newsletter list: Always be testing!

Shot 3: Challenge of the Week

Not saying ‘hmmm’ all the time :-)

Trying to match HubSpot conversions with analytics:

Trying to drill into AdWords details in HubSpot is difficult: http://knowledge.hubspot.com/articles/kcs_article/reports/why-do-i-see-auto-tagged-ppc-and-content-network-adsense-or-other-in-the-paid-search-section-of-the-sources-report

Solution: Tested using url parameters in AdWords ads as well as keeping AdWords/Analytics linking: https://support.google.com/adwords/answer/1704341?hl=en-AU

Shot 4: Opinion of the Week

Really interesting: HubSpot purged their email subscriber list: http://blog.hubspot.com/marketing/blog-subscriber-graymail-purge

Interesting prediction: http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/

“I predict the emergence of ‘TweetRank.’ As sign-up growth slows, Twitter will boost its stock price by making ads more prominent. That means making some tweets less prominent. To decide which tweets get which treatment, there will be an algorithm. – Andy Crestodina, strategic director, Orbit Media Studios”

Shot 5: General Tip of the Week

Google’s new accelerated mobile pages (AMP): http://www.searchenginejournal.com/google-to-roll-out-accelerated-mobile-pages-to-everyone-get-your-content-ready-now/146743/

Action item: investigate whether this could be beneficial for your business

Shot 6: State of Inbound Item of the Week

Content Marketing Institute Content Marketing Research 2016 report

http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/

3714 respondents, 146 in Australia

p8 only 28% say they are effective – the rest said they were neutral or not effective

p12 57% of the most effective marketers meet daily or weekly

p13 64% say meetings are valuable

Shot 7: Motivation of the Week

Get a sticker! http://hubshots.com/contact/

Shot 8: Resource of the Week

This is awesome: Content Curation mega practices: http://www.siegemedia.com/content-curation