HubShots - The Unofficial Down Under HubSpot Podcast

In this episode:

What Unbound 26 felt like

Where HubSpot is headed with Breeze Assistant and AI agents

Dharmesh's keynote and the uSpot launch

Why HubSpot's messaging feels confusing

What HubSpot can't do yet, like building pages and forms or running long tasks

Breeze Assistant bugs, and why Notetaker sharing works so well

What "context" and "self-updating CRM" mean in practice

Both of us use HubSpot with clients every day, so this is our honest take.

This edition we dive into:

- High impact HubSpot updates for sales, marketing and service teams

- Based on the findings from our HubSpot Updates that Matter sessions with clients

- Plus, how to think through using AI (from within HubSpot, versus from Claude and other external tools)

This episode is ideal for:

- Marketing teams

- Sales teams

- Service and Customer success teams

Full show notes available at: www.hubshots.com/episodes/episode-320

Recorded: Friday 04 September 2026 | Published: Friday 11 September 2026

This edition we dive into:

- How to prepare for an upcoming HubSpot Subscription renewal

- The Six Step process for reviewing your portal

- Organising Marketing Contacts

- Reviewing HubSpot Credits

- Comparing Pro to Enterprise Seats in each Hub

- Reviewing Add-ons

- Planning your contract agreement

Full show notes available at: https://www.hubshots.com/episodes/episode-319

Recorded: Thursday 02 July 2026 | Published: Friday 10 July 2026

This edition we dive into:

- The move to consolidation of tech stacks

- Quick HubSpot improvements to GSuite add-in

- Custom fonts in marketing emails

- AEO tool initial thoughts

- Sending SMS to contacts whose emails bounce

- Adding line items to deals in a workflow

- Bulk updating the domain on pages

- Historical snapshot reports on deals

- Customer Agent handoff tweaks

- HubSpot Assistant tips

- SaaS losing relevance

- Claude Design launched

Full show notes available at: www.hubshots.com/episodes/episode-318

Recorded: Tuesday 12 May 2026 | Published: Friday 15 May 2026

This edition we dive into:

- The new Sales Workspace - your command centre for everything sales

- Breeze Prospecting Agent - your AI-powered BDR

- Conversation-Powered Deal Risk Detection

- Guided Actions and Predictive Deal Scoring

- AI Meeting Assistant for prep and follow-up

- Target Accounts and account-based selling

- LinkedIn CRM Sync integration

- Smart Deal Progression (new January 2026 beta)

- What's changed since Episode 271

Full show notes available at: www.hubshots.com/episodes/episode-317

Recorded: Wednesday 04 March 2026 | Published: Friday 06 March 2026

This edition we dive into:

- AI Approach

- AI Basics

- Buyer Intent Tool

- AI Agents and Assistants

- AI Workflow actions

- Customer Agent

- Smart Properties

- External AI Integration

Full show notes available at: www.hubshots.com/episodes/episode-316

Recorded: Wednesday 10 October 2025 | Published: Friday 12 December 2025

This edition we dive into:

- The Overwhelm Problem

- Our new HubShots Community course

- Our top HubSpot updates this year:

• Buyer Intent Tool

• HubSpot Meeting Recorder

• Customer Agent

• Company Research Agent

• Deal Loss Agent

• Smart Properties

Full show notes available at: www.hubshots.com/episodes/episode-315

Recorded: Friday 17 October 2025 | Published: Friday 24 October 2025

This edition we dive into:

- INBOUND 2025 Reflections

- HubSpot’s Loop Marketing Playbook

- What is it? And why?

- Inbound Marketing versus the Funnel versus the Flywheel versus the Loop

- The good parts - what to embrace

- The bad parts - what to ignore

- How to practically implement it in your business

- The new Design Framework for Loop Marketing

Full show notes available at: https://www.hubshots.com/episodes/episode-314

Recorded: Friday 26 September 2025 | Published: Friday 03 October 2025

Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.

This shot we discuss: thinking through the types of content to create these days, given that AI chats and overviews will easily provide the answer to most top level questions

For full episode show notes and HubSpot related resources visit: https://www.hubshots.com

Recorded: 16 May 2025

Published: 27 August 2025

Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.

This shot we discuss: the Buyer Intent Tool in HubSpot - we like it!

For full episode show notes and HubSpot related resources visit: https://www.hubshots.com

See a quick walkthrough of the HubSpot Buyer Intent tool in our portal here:

https://www.youtube.com/watch?v=Bqw0uQesoqQ

Recorded: 16 May 2025

Published: 15 August 2025