This edition we dive into:

• Automation and Attribution

• Last Referring Site property

• Call Direction when logging calls

• Menus on Customer portals

• CMS Hub Free announced

• CMS Hub Starter improvements

• Bad pricing pages

Full show notes available at: https://www.hubshots.com/episodes/episode-282

Recorded: Thursday 28 June 2022 | Published: Friday 08 July 2022

This edition we dive into:

• What HubSpot CTAs are

• The 4 Main Benefits of HubSpot CTAs

• Where to use them

• The types of CTAs (Simple, Multivariate, Smart)

• Examples of CTAs

• Reporting on CTAs

• Using CTAs in Lists, Reports, Workflows

• Associating CTAs with HubSpot campaigns

• Permissions for limiting access to CTAs

• Plus, when not to use HubSpot CTAs

Full show notes available at: https://www.hubshots.com/episodes/episode-281

Recorded: Thursday 15 June 2022 | Published: Friday 24 June 2022

This edition we dive into:

• Types of HubSpot Lists

• Categories of list criteria

• List Limits

• Examples of Active Lists

• Active List Power Tips

• Static Lists - why would you use them?

• Reporting on List growth over time

• Using Lists in other Lists

• Using Lists in Contact Views

• Using Lists in Popup Form Targeting

• Using Lists in Email marketing

• Using Lists in Workflows

• Using Lists in Reports

• Using Lists in Dashboards

• Using Lists in Smart Content

• Using Static Lists in Campaigns

• Using Lists for Access eg Customer Portal, KB articles and CMS Pages (Membership)

• Using Lists in Integrations (eg Salesforce, Xero)

• Creating Static Lists when importing data

Full show notes available at: https://www.hubshots.com/episodes/episode-280

Recorded: Thursday 26 May 2022 | Published: Friday 03 June 2022

This edition we dive into:

• HubSpot Forms in detail, including

• Regular forms

• Popup forms (including Click through forms)

• When and how to use progressive form fields

• When and how to use behavioural targeting

• How to measure form results

• Best practices for form naming conventions

• Form integrations

• How to trigger workflows from form submissions

Full show notes available at: https://www.hubshots.com/episodes/episode-279

Recorded: Wednesday 18 May 2022 | Published: Friday 20 May 2022

This edition we dive into:

• How to build a marketing campaign in HubSpot from start to finish, including

• HubSpot Lists, files, Landing pages, CTAs and emails

• HubSpot Workflows and Campaigns

• HubSpot Reports and Dashboards

• PLUS: A Google doc with all the key details of a campaign end-to-end for you to copy (see Shot 2)

Full show notes available at: https://www.hubshots.com/episodes/episode-278

Recorded: Wednesday 04 May 2022 | Published: Friday 06 May 2022

This edition we dive into:

• Quick tips for improving your HubSpot efficiency and impact, including

• Using Progressive Form fields

• How to merge contacts in HubSpot *

• How to view all properties on a contact

• How to export contacts *

• How to pin notes on the HubSpot activity timeline *

• How to filter activity timeline items

• 4 tips for using Views *

• How to add a simple feedback popup on your site

• How to add NPS survey reminder emails *

• Reminder to focus on what you can control

• Reminder to not believe everything you read (even on reputable marketing sites)

• An example of how a company compared themselves to HubSpot but got just about everything completely wrong - it’s kinda embarrassing

Full show notes available at: https://www.hubshots.com/episodes/episode-277

Recorded: Wednesday 06 April 2022 | Published: Friday 08 April 2022

This edition we dive into:

• Speed of response is your differentiator

• Overview of the 6 main areas of HubSpot Service Hub

• Quick tips and details using Service Hub

• Service Hub Quick Start Guide - how get started with Service Hub

• When to upgrade from Service Start to Pro to Enterprise

• What’s still missing from Service Hub

• Service Hub training course recommendations

Full show notes available at: https://www.hubshots.com/episodes/episode-276

Recorded: Wednesday 23 March 2022 | Published: Friday 25 March 2022

This edition we dive into:

• HubSpot’s Pirate Ad

• Expertise versus Opinions

• Tips for using Conversations Inboxes for Marketing Email replies

• Using Email Scheduling in HubSpot (also works in Gmail extension) to send emails later

• Member Protected Knowledge Base articles

• Conversations Inbox Allow and Deny settings

• The science of when to post

• XSync for Xero

Full show notes available at: https://www.hubshots.com/episodes/episode-275

Recorded: Wednesday 2 March 2022 | Published: Friday 4 March 2022

This edition we dive into:

• What is enterprise functionality?

• Email open rate data with Apple Mail

• Image optimisation settings on web and landing pages

• Adding images into a contact timeline

• Sales pipeline partitioning

• Associating contacts and companies automatically

• Shopify attribution tip

• Deal and Revenue attribution

• Marketing attribution training

Full show notes available at: https://www.hubshots.com/episodes/episode-274

Recorded: Wednesday 23 February 2022 | Published: Friday 25 February 2022

This edition we dive into:

• Reducing friction

• The benefits of Marketing Contacts, plus 3 key recommendations for managing marketing contacts

• Custom Quote Templates beta

• More on Surveys versus Forms

• Unenrollment criteria on Deal workflows

• ROI in life

• Attribution issues with cookie consent

• Risk Management versus Efficiency

• Systems and processes quote

Full show notes available at: https://www.hubshots.com/episodes/episode-273

Recorded: Wednesday 16 February 2022 | Published: Friday 18 February 2022