HubShots - The Unofficial Down Under HubSpot Podcast episodes:

• July 22, 2021254: Growth Mindset, HubSpot Child Workflows, Service Hub Forms, GA4 Primer

  This edition we dive into:

  • Having a growth mindset

  • HubSpot Workflow actions for Enrolling in another Workflow

  • And how they enable Parent versus Child workflows

  • Create Deal Attribution cards

  • Service Hub forms for creating new tickets when the KB doesn’t have the solution you’re looking for

  • How to reach out to marketing agencies you want to work with

  • Benjamin’s Google Analytics 4 Overview

  Full show notes available here: www.hubshots.com/episodes/episode-254

  Recorded: Monday 19 July 2021 | Published: Friday 23 July 2021

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• July 16, 2021253: Our Favourite HubSpot Workflow Actions

  This edition we dive into:

  • Why am I seeing Smart TV on my Device Reports?

  • Our favourite workflow actions (new weekly shot!)

  • Using the Delay until Event action for marketing and sales

  • Using Custom Reports to get a list of Contacts with their count of Deals and Tickets

  • YouTube viewing trends

  • LinkedIn Ads tips

  Full show notes available here: www.hubshots.com/episodes/episode-253

  Recorded: Monday 12 July 2021 | Published: Friday 16 July 2021

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• July 08, 2021252: HubSpot Site Tree & Reporting on Sales Sequences

  This edition we dive into:

  • Solving a problem, versus solving a need

  • The very handy HubSpot Website Site Tree listing

  • Reporting on Sequences

  • Do you use a Testing Backlog

  • Using Conversations Workflows to Update Service Hub tickets

  • Storytelling and relatability: Judith Love Cohen

  Full show notes available here: www.hubshots.com/episodes/episode-252

  Recorded: Wednesday 07 July 2021 | Published: Friday 09 July 2021

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• July 02, 2021251: The Psychology of A/B Test and Measure

  This edition we dive into:

  • Psychology studies that have been ‘reversed’ (ie debunked)

  • What this means for marketers

  • And how this can motivate us to do A/B testing

  • How to do A/B testing in HubSpot

  • Is HubSpot testing whether they can make us do more testing?

  • Be wary of your biases

  • The importance of your website’s visual presentation

  • GA4 guide

  Full show notes available here: https://www.hubshots.com/episodes/episode-251

  Recorded: Wednesday 30 June 2021 | Published: Friday 02 July 2021

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• June 24, 2021250: HubSpot Dashboards, Search Results and User Experience

  This edition we dive into:

  • Robots.txt editing in HubSpot

  • Deal pipeline partitioning

  • Emailing of dashboard reports tip

  • Custom report on Dashboards gotcha

  • Jobs To Be Done personas

  • Dharmesh on User Experience (and Netflix)

  • SEO Checklist resources

  • Ad spotting on Bing - it’s harder than you think

  Full show notes available at: www.hubshots.com/episodes/episode-250

  Recorded: Monday 21 June 2021 | Published: Friday 25 June 2021

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• June 17, 2021249: Why HubSpot Marketing Email Client Reports are so powerful

  This edition we dive into:

  • Twitter and inefficiency

  • Apple announces new privacy that will essentially report email open rates as 100%

  • The power of HubSpot Marketing Email reporting to analyse audience characteristics (with examples from our client portals)

  • Setting your Sales notifications in HubSpot

  • HubSpot Tracking URLs reminder

  • Where’s the Edit Menus section in HubSpot?

  • Why your product’s user experience is likely your best marketing campaign

  • Netflix merch store and the power of Focus

  • Why I teared up watching Nightbirde’s performance on AGT

  • HubSpot Jobs (new Shot showcasing HubSpot roles that we’ve vetted)

  • Debunking marketing stats (again)

  • Photopea - it’s Photoshop, but in your browser

  • SEO resources for beginners

  Full show notes available at: www.hubshots.com/episodes/episode-249

  Recorded: Monday 14 June 2021 | Published: Friday 18 June 2021

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• June 11, 2021248: HubSpot Form Translations and Comparison

  This edition we dive into:

  • Old versus New

  • Google rolling out a major algorithm update

  • HubSpot Form Translations

  • Comparing HubSpot Forms

  • How to use Never Log  settings to ensure you don’t accidentally log sensitive stuff into HubSpot

  • How to export out your list of HubSpot users

  • The Peak and End Rule

  • Shifting your content budget to customer enablement

  • Amazing map of the online world

  Full show notes available at: www.hubshots.com/episodes/episode-248

  Recorded: Monday 07 June 2021 | Published: Friday 11 June 2021

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• June 04, 2021247: Using Smart Rules in HubSpot Emails

  This edition we dive into:

  • Creating simple Training

  • Using Smart Rules in emails

  • HubSpot Sales Pro clarity on pricing and switching users

  • How to spy on your competitor’s Facebook ads

  • Skipping some property updates on contact imports

  • Email marketing monster guide (and stats malarky)

  • Benjamin Mangold’s Google Marketing update

  • Bing Pages (beta)

  • How blind people create content for TikTok

  Full show notes available at: www.hubshots.com/episodes/episode-247

  Recorded: Monday 31 May 2021 | Published: Friday 04 June 2021

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• May 27, 2021246: HubSpot Personalisation, Smart Content Tips and Strategies

  This edition we dive into:

  • The ‘Amazon Experience’ and content personalisation

  • HubSpot Smart Content enhancements and tips

  • Embedding external content in HubSpot dashboards

  • How people read online in 2021

  • Google I/O 2021 was on

  • Insight: Thinking past marketing (for CMOs)

  • So many bonus links it hurts

  Full show notes available at: www.hubshots.com/episodes/episode-246

  Recorded: Monday 24 May 2021 | Published: Friday 28 May 2021

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• May 13, 2021245: HubSpot Form Tip, NPS Automation Tip, and Reducing your channels

  This edition we dive into:

  • Being mindful about the channels you put energy into

  • HubSpot Form flexibility with custom properties

  • Using the HubSpot keyboard on your mobile device

  • Setting Tasks based on NPS survey results

  • Can’t add a 3rd ad account in HubSpot Starter

  • Digital media consumption trends (from Deloitte)

  • Adding a goat to your next zoom call

  • ‘Hey guys’ and ‘Hi guys’ as a YouTube greeting

  • ARK Invest’s Big Ideas for 2021

  Full show notes available at: www.hubshots.com/episodes/episode-245

  Recorded: Tuesday 11 May 2021 | Published: Friday 14 May 2021

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