One of the most common myths in real estate is that you can’t be friends--or friendly--with your competition. The truth is you need good relationships with other realtors to build your network. If you’re unapproachable, other agents won’t like you, leading to fewer referrals.

Creating openness and friendliness with your clients so they feel comfortable calling you even when you’re not making a commission builds trust. It’s the difference between a scarcity mindset and one of abundance. When you understand that there is plenty of work to do, you feel less inclined to hold onto every crumb of business for yourself, which often leads to more work because you don’t have the dreaded commission breath.

In this episode of The Art of Agency, Jonathan and Mallory talk to Brett Sikora, the broker-owner and team leader of The Sikora Group in Morristown, New Jersey. Brett has been running his team since 2016 after spending years as a solo agent. He operates on an abundance mindset, and it’s served him and his team well over the past several years.

Brett is all about building collaboration with other real estate agents, helping the agents on his team build their brands, and creating a culture of camaraderie within his team.

In this episode, you will hear:

• Why real estate doesn’t have to be adversarial and how openness and friendliness can lead to better outcomes for clients
• The type of culture Brett wanted to create when he started his team and why he encourages his agents to build their brands
• What he does to encourage retention, create an abundance mindset in his team, and avoid commission breath
• The qualities Brett looks for in someone he’s considering hiring and whether or not they’re going to be coachable
• Why building systems and strategies are essential to building your business and brand and the reason social media must be a part of that
• Brett’s training methodology for his agents and why it’s challenging to teach and coach motivation
• How having an office has helped build his team and culture
• The importance of having a niche

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/011 to download it.

Supporting Resources:

Brett Sikora’s website - thesikoragroup.com

YouTube channel - www.youtube.com/channel/UCHZYBPRhCIRBwkZi-K9MDg

Facebook - www.facebook.com/magicalrollerblader

Instagram - www.instagram.com/brett.sikora

LinkedIn - www.linkedin.com/in/brettsikora

TikTok - www.tiktok.com/@brett.sikora

Website - www.streamlined.properties

YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos

Instagram - www.instagram.com/trustgreene

Instagram - www.instagram.com/streamlinedproperties

TikTok - www.tiktok.com/@trustgreene

Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp

Bigger Pockets - www.biggerpockets.com/users/TrustGreene

Facebook - www.facebook.com/streamlinedproperties/

Email - [email protected]  

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.