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012: Athletic Brewing's CEO & Founder Bill Shufelt
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Bill Shufelt, co-founder and CEO of Athletic Brewing Company, joins us for a refreshing conversation that takes a fascinating look at the burgeoning world of non-alcoholic beverages. Bill’s journey from a career on Wall Street to pioneering the non-alcoholic beer industry is nothing short of inspiring. We explore the shifting cultural dynamics that have propelled these beverages into the spotlight, especially among winemakers like myself who appreciate non-alcoholic beer during the bustling harvest season. With innovative production methods, Athletic Brewing is redefining perceptions, offering a sophisticated alternative that enhances social and culinary experiences.
Discover how Bill and his team have revolutionized the non-alcoholic beer market by overcoming significant industry challenges. From the early days of facing skepticism to gaining investor support, Bill shares the persistence required to transform a stigmatized category into a household name. Through ingenious marketing strategies and a commitment to high-quality production, Athletic Brewing has ignited excitement around non-alcoholic beers, proving that taste and experience need not be sacrificed.
In this episode, you will hear:
- Athletic Brewing's innovative production methods and overcoming industry skepticism.
- The cultural and market shifts leading to the rise of non-alcoholic beverages.
- Marketing strategies and the journey to becoming a household name in non-alcoholic beer.
- The role of company culture and community initiatives like "Two for the Trails."
- Athletic Brewing's global growth ambitions and expansion plans.
Resources from this Episode
athleticbrewing.com
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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Send us a text
Bill Shufelt, co-founder and CEO of Athletic Brewing Company, joins us for a refreshing conversation that takes a fascinating look at the burgeoning world of non-alcoholic beverages. Bill’s journey from a career on Wall Street to pioneering the non-alcoholic beer industry is nothing short of inspiring. We explore the shifting cultural dynamics that have propelled these beverages into the spotlight, especially among winemakers like myself who appreciate non-alcoholic beer during the bustling harvest season. With innovative production methods, Athletic Brewing is redefining perceptions, offering a sophisticated alternative that enhances social and culinary experiences.
Discover how Bill and his team have revolutionized the non-alcoholic beer market by overcoming significant industry challenges. From the early days of facing skepticism to gaining investor support, Bill shares the persistence required to transform a stigmatized category into a household name. Through ingenious marketing strategies and a commitment to high-quality production, Athletic Brewing has ignited excitement around non-alcoholic beers, proving that taste and experience need not be sacrificed.
In this episode, you will hear:
- Athletic Brewing's innovative production methods and overcoming industry skepticism.
- The cultural and market shifts leading to the rise of non-alcoholic beverages.
- Marketing strategies and the journey to becoming a household name in non-alcoholic beer.
- The role of company culture and community initiatives like "Two for the Trails."
- Athletic Brewing's global growth ambitions and expansion plans.
Resources from this Episode
athleticbrewing.com
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.